HER JANUARY-FEBRUARY 1991 Marketing Is Everything by Regis McKenna he 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice‚ and choice is transforming the marketplace. As a result‚ we are witnessing the emergence of a new marketing paradigm - not a "do more" marketing that simply turns up the volume on the sales spiels of the past but a knowledge- and experience-based marketing that represents tbe once-and-for-all death of the salesman
Premium Marketing
Executive Summary Biogen is a global biotechnology company headquartered in Cambridge‚ Massachusetts. Biogen is engaged in the research and development of biopharmaceuticals for human health care. Its main product is Avonex‚ a drug for the treatment of Multiple Sclerosis. Eighty-two percent of its revenues in 2000 came from the sale of this sole product. Biogen is also involved in the research of drugs for psoriasis‚ Crohn ’s disease‚ congestive heart failure‚ and cancer. Biogen believes
Premium Pharmaceutical industry Drug discovery Biotechnology
Statement of purpose for pharmacy school My mother leaned over and handed me a box‚ it was my birthday‚ and I was only 8 years old‚ living in China with my parents. I tore open the box and inside I found a gift that was to change my life. My mother and father‚ knowing I was a curious child‚ bought me a chemistry toy set. From that moment on‚ I became fascinated by the workings of science. My subsequent interest in the composition of drugs‚ their chemical and physical properties began to galvanize
Premium Pharmacy Pharmacist
Apple Inc. Company Overview REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: Nov 2014 WWW.MARKETLINEINFO.COM © MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Apple Inc. 5B0A0C20-9BB6-4284-A575-AC0F2261F45C © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Company Overview Apple Inc. (Apple or "the company") designs‚ manufactures‚ and markets mobile communication and media devices‚ personal computers (PCs)‚ and portable
Premium Management occupations Corporate governance Apple Inc.
5 Steps in the Creative Process Model Preparation During the preparation step of the creative process model‚ an individual becomes curious after encountering a problem. Incubation While the individual begins to process her ideas‚ she begins to synthesize them using her imagination and begins to construct a creation. Illumination As ideas begin to mature‚ the individual has an epiphany regarding how to piece her thoughts together in a manner that makes sense. Evaluation After a solution
Premium Creativity Investment Invention
and prevent diseases caused mainly by a single mutated gene‚ as well as those diseases that currently have no other treatment or cure (8). Gene therapy‚ which frequently coincides with biotechnology‚ emerged between the 1970s-80s when the company‚ Genentech‚ used bacteria to develop insulin that was genetically engineered to treat diabetes in humans (9). With this ingenious discovery‚ it was not surprising that scientists began using their biotechnology cohorts to hypothesize concepts of repairing flawed
Premium Gene DNA Genetics
Excellent work ethic‚ with strong organizational‚ effective interpersonal‚ and communication skills Ability to perform exceptionally well under stressful and demanding conditions Experience Genentech USA San Francisco CA Senior Clinical Specialist May 2010-May 2014 Clinical
Premium Radiology Chemistry Cincinnati Reds
biotechnology - bio pharmaceutics. Modern biotechnology can be used to manufacture existing medicines relatively easily and cheaply. The first genetically engineered products were medicines designed to treat human diseases. To cite one example‚ in 1978 Genentech developed synthetic humanized insulin by joining its gene with a plasmid vector inserted into the bacterium Escherichia coli. Insulin‚ widely used for the treatment of diabetes‚ was previously extracted from the pancreas of abattoir animals (cattle
Premium Genetics Biotechnology Genetic engineering
RiDUCES and Competitor Analysis Pfizer‚ Inc: Branded Pharmaceutical Industry-Oncology Pharmaceuticals Executive Summary The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder‚ 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association‚ PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through
Premium Pharmaceutical industry Pharmacology Novartis
the United States. If this were the case‚ what would likely happen to the shapes of the total and marginal product for medical care? Q5: Problem 9 (Chapter 3) on textbook pp. 87 (10%) According to Chase (1993)‚ TPA‚ a heart drug produced by Genentech Inc.‚ costs ten times more at $2‚200 a dose than streptokinase‚ an alternative heart drug sold by Astra AB and Kabi Farmacia AB of Sweden and by Hoechst AG of Germany. A trial of 41‚000
Premium Supply and demand Health economics Health care