MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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forces affecting the global pharmaceutical industry? Do these forces differ by industry sector‚ and where would you place the different sectors in the industry life-cycle? Porter’s five forces help identify their attractiveness in the industry in terms of the five competitive forces which are: the threat to entry‚ the threat of substitutes‚ the power of buyers‚ the power of suppliers and the extent of rivalry between the competitors. Where the forces are high‚ industries are not attractive to compete
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TRAPHACO JOIN STOCK COMPANY (TRA) DOMESCO MEDICAL IMPORT-EXPORT JOIN STOCK COMPANY (DMC) HAUGIANG PHARMACEUTICAL JOIN STOCK COMPANY (DHG) IMEXPHARM PHARMACEUTICAL JOIN STOCK COMPANY (IMP) gROUP PHARMACEUTICAL: truong quang khoa huynh minh tri Cao huynh ngoc khanh huynh le phuong thao ngo thi ngoc anh to ha cat anh Contents 1 INTRODUCTION 1.1 INDUSTRIAL OVERVIEW Pharmaceutical industry is an important sector in the national economy‚ the production of functional medicine service
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Historical background of the business Today Merck & Co‚ Inc. is one of the most recognizable companies in the pharmaceutical industry. When asked about Merck‚ most people think that it is and always has been a US company. However‚ the company’s history can be traced all the way back to the 1600’s where it was started in Darmstadt‚ Germany. Friedrich Jacob Merck purchased a local store in 1668 where he prepared and sold medicines. The store was called “At the sign of the Angels” and would remain
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ANALYSIS OF BENCHMARKING SUPPLY CHAIN PRACTICES IN FMCG INDUSTRY INTRODUCTION FMCG sector in India is one of the largest sector in the Indian economy with annual revenues of Rs. 72000 crores. There is still a huge scope for companies to cut down their costs. The penetration level of companies is still relatively low and several categories are fairly unbranded. We can say that companies can still bring up more brands to cover up this several categories. As India is a developing country the prices
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PFIZER CASE The pharmaceutical industry has to continuously develop new products (patents). The different phases requested ahead a new product launch involves long gestation periods‚ and the development of a new product takes around 10 to 15 years. In general‚ most large pharmaceutical firms have a centralized R&D unit. R&D trends in Pharmaceutical industry: In the past‚ increase of R&D costs for a new drug (for one: 1975: € 150m / 1987: € 344m / 2000: € 870m 1/3 of all medicines
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CHAPTER 1 INTRODUCTION The project tried to find out the consumers perception about Keragem Kesamrith hair oil. In this project give some suggestions and recommendations for effective working of organizations. The study try to find out opinion about advertising level of kera coconut oil‚ price of Keragem Kesamrith herbal hair oil‚ distribution of Keragem Kesamrith herbal hair oil‚ brand image of Keragem Kesamrith herbal hair oil‚ consumer satisfaction of Keragem Kesamrith herbal hair oil‚ taste of
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Study-The global pharmaceutical industry-in the land of shrinking giants‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher: Prentice Hall‚ pp.549-558. Questions: 1. Identify the main environmental forces which affect the global pharmaceutical industry. 2. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would
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| David Messer | 4/29/2013 | | David Messer Jeremy Black Business 220 April 29‚ 2013 GlaxoSmithKline GlaxoSmithKline is a U.K.-based pharmaceutical powerhouse formed by a merger in the late 90’s‚ with the most important merger being that between Glaxo Wellcome and Smith Kline Beecham. The merger created a pharmaceutical industry giant with operations in over 100 countries and annual sales over $25 billion. In the U.S. alone‚ prescription drugs account for 10% of all medical costs
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The Pharmaceutical Industry: Key success factors High profit after launching the product: Before a pharmaceutical company establishes a new product it takes them a lot time and work. The whole project‚ from the beginning until the end‚ where the medicine can be launched can last about 12 years. But once the drug is on marked the producing company has very high margins. On average‚ a Blockbuster drug is for about eight years on the marked and each year it has revenues in the range of one
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