[pic] Apple‚ Inc. Team Industry Analysis TABLE OF CONTENTS 1. Introduction & Mission Statement. a. Description of overall operating activities b. Main resources of company 2. Analysis of Actual General Economic Activities a. Sales growth and Income growth b. Competition‚ investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description 4. Annual Reports
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Contents Coursework Header sheet 1. Introduction Page. 2 4 Internal Analysis 2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future
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Analysis of Apple Inc. Name: Course: Institution: Date: Planning is the activity of preparing a scheme‚ program‚ or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic‚ tactical‚ operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American
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PEST Analysis The PEST analysis helps determine the current situation of Apple Inc.‚ identifying potential influences of the political‚ economic‚ social and technological sectors; and have a glimpse into the future of Apple inc. Political Influences: It is reported that in 2007 52% of sales of Apple were from outside America. Bad international relations‚ wars and terrorism might influence Apple in a huge manner; moreover these are all factors Apple has no ability to control. Apple Inc. produces
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ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc‚ the mobile operating system is iOS also known as the “I phone OS”‚ the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012‚ the device includes a virtual keyboard and the user interface
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A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness Style at a Premium 17 Interoperability 18 Technology
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III‚ Competitor analysis It can not be denied that laptop market is globally a crowded competition in which there are a number of giant technology companies in the world. Apple obviously has to consider their firm competitors. Thus‚ the next step of this research is competitor analysis‚ which will identify direct and indirect competitors for Apple’s Macbook. Moreover‚ this analysis will select two direct competitors‚ which are Dell and HP‚ to assess their strengths and weakness relative to the
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Executive Summary History Ever since Apple Inc. was established‚ they never had a straight way to reach success‚ but today Apple. Inc is the one of the largest and most successful technological companies around the world. Their main key to success is that they have a good management team that is led by founder Mr. Steve Job. They have had some issues that may have had some bad influence to their recent success‚ such as gross margins that were not increasing despite falling component prices‚ but
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Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08)‚ Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin‚ as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09‚ the profit margin was cut in half. At the same time the sales decreased from $61‚101 to
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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