AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder‚ Colorado as a simple‚ comfortable boat shoe‚ today Crocs footwear can be found across the globe. With distinct collections‚ Crocs offers colorful‚ lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology
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until one day after the tsunami in 2004 hit Southeast Asia‚ Wayne was watching TV when he saw a picture of a single shoe washing up on the beach. Viewing that image on the news‚ he thought of a great idea and called some other executives in the footwear industry and the subsequent donation of a quarter of a million shoes to victims in the devastated countries. This unique charity helps those people in need‚ regardless of ethnicity‚ religion‚ social class‚ or any other criteria. Thanks to these donations
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b. Expansion into additional product categories and acquisitions * Reebok held 32.2% share of branded athletic footwear in 1987 * UBU- Individuality‚ self-expression 1. Why has Reebok been successful up to this point (in the case)? What are the company’s strengths and weaknesses? They were very successful; they were holding a large share of the athletic footwear market. They kept innovating new things‚ creating a wide range of products and lines. Their biggest weaknesses were
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| Decorative charms for Crocs shoes | | Fury Hockey‚ Inc | 2006 | $1.50 | Hockey‚ soccer and lacrosse equipment manufactured with Croslite | Discontinued | EXO Italia | 2006 | $8.10 | Designer of ethylene vinyl acetate (EVA) products for footwear industry | | Ocean Minded‚ Inc | 2007 | $5.50 | Manufacturer of leather sandals for beach/action sports | | Bite‚ LLC | 2007 | $4.80 | Manufacturer of performance shoes and sports sandals | Discontinued | Tidal Trade‚ Inc | 2008 | $4.60
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What all important in a footwear! ------------------------------------------------- We‚ the students of ICFAI Business School Hyderabad‚ are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one. ------------------------------------------------- This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential. Q) Rate the following features
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Charles & Keith is an international fashion footwear brand with more than 190 stores all around the world. Charles & Keith were founded in 1996 by brothers Charles and Keith Wong. With the key concept of ladies footwear and accessories brand‚ the brand has flourished and grown into a global international brand. Now‚ with young and trendy designs to catch the attention of the youth‚ Charles & Keith has developed a line of fashion designs that cater to the latest and trendy‚ creating and growing the
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Creek in Kutztown‚ Pennsylvania‚ the city where entrepreneurs founded the company. Fact 3: The Saucony logo represents the Saucony Creek‚ and the three dots on the logo represent boulders that line the creek banks. Fact 4: Saucony manufactured footwear for NASA in the 60’s. Ed White‚ the first astronaut to walk in space‚ wore a pair of shoes Saucony shoes. Fact 5: Like many running shoe producers‚ Saucony produced their first running shoe with cardboard soles to give their running shoes more
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______________________________________________________________________________ Under Armour Enters the Basketball Shoe Market ______________________________________________________________________________ This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was
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considering women’s unique fit needs. It is the only athletic footwear company‚ which is exclusively for women‚ by women‚ and now supporting women. Because a woman’s needs in a comfortable‚ attractive‚ high performance athletic shoes that are attractive‚ comfortable‚ and well suited for exercise and physical fitness programs are different from a man’s. Therefore‚ it places Ryka shoes among the highest rated in the industry. The athletic footwear industry was divided into various submarkets by end-use specialization
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September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still
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