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    Prague School

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    Mathésius‚ who was to become an important member of the circle‚ independently of and without having any connection with Ferdinand de Saussure‚ predicted the synchronic study of language. The preoccupations and the research of its members did not emerge out of nothing‚ they set out with a solid foundation behind them. The forerunners of The Prague Linguistic Circle had been Ferdinand de Saussure`s “Course in General Linguistics” and the Moscow Linguistic Circle‚ founded in 1915. The members of the Moscow Linguistics

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    BCM 110 revision PROBLEMS WITH THE MEDIA EFFECTS MODEL Anxiety about media effects began in 19th century about ‘mass media’ and ‘mass audience’ Gustave Le Bon: “the real has about as much influence on them as the real” Dystopian view: Inspires anxiety about its possible negative effects Utopian View: Inspires hope about its positive role in society People most at risk: children‚ youth‚ uneducated‚ working class‚ women‚ ‘not me’ view Shannon and Weaver (1949) Possibilities that could go

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    Representation Art

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    concepts (Hall 1997). In order to interpret the representation the social‚ cultural and political meaning of Propped (2002)‚ as shown in Figure 1‚ theories of representation will be used. One of the representation theories include semiotics written by Ferdinand De Saussure. Under this theory‚ meaning is constructed by the creation and interpretation of signs (Bolt 2004). Signs are made up of signifiers such as (objects‚ words and arts) and the signified which is the meaning it creates. I will also

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    Language and Parole

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    Langue and Parole John Phillips The distinction between the French words‚ langue (language or tongue) and parole (speech)‚ enters the vocabulary of theoretical linguistics with Ferdinand de Saussure’s Course in General Linguistics‚ which was published posthumously in 1915 after having been collocated from student notes. La langue denotes the abstract systematic principles of a language‚ without which no meaningful utterance (parole) would be possible. The Course manifests a shift from the search

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    rene margritte

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    meaning‚ this dualistic model can be linked to Saussure’s semiotic theory. Unquestionably‚ our knowledge of language and how we relate text between images is how we as human keep at a particular relationship with the world. Language is a system of representation; it functions in our world as a system of classification that helps us to understand the world we live in and also one another. According to Erwin Panofsky‚ Fernando de Saussure who was considered the founder of linguistics “defined the

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    Structuralism

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    transparent‚ and closed. Then a fundamental change took place: language‚ from the philosophical perspective‚ concerns the nature of meaning‚ and preconditions the way people think. This conceptual revolution was initiated by the Swiss linguist Ferdinand de

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    Visual Culture

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    visual‚ aural and textual world of representation Semiotics Definition: Semiotics is the study of signs and signifying practices‚ is largely the creation of the Swiss linguist Ferdinand de Saussure and the American pragmatist Charles Sanders Peirce. Independently‚ they worked to better understand how certain structures were able to produce meaning rather than work on the traditional matter of meaning itself. Saussure ’s work on semiotics is better known‚ and he argued that there was no inherent

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    Critical Theory

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    explores‚ the implications Saussure’s statement‚ “language is a social institution”‚ has in the study of literature‚ and a study of literature with other kinds of language and communication. In order to achieve this‚ two of the theorists‚ Ferdinand de Saussure and Jacques Derrida‚ from the Norton anthology of Critical Theory are going to be examined closely. Moreover‚ a brief encounter of Bakhtin’s essay‚ “Discourse in the Novel”‚ is going to be included in terms of analyzing the study of literature

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    Media Studies

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    outrage perhaps) and recognise the basis for shared interpretations. Occasionally‚ when watching a film‚ we may find that its technique or budget might militate against the aspirations of its creators. Then we might find ourselves sneering at its appearance and failure‚ responding to it in ways that were unintended simply because it is not effective in marshalling rhetoric. One final word on the ‘implied audience’ is worth making. Students sometimes leap to the conclusion that a text featuring particular

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    Great Dane Doritos Commercial The commercial I choose to do my paper on was a Doritos commercial from Super Bowl XLII. In a Doritos ‘commercial‚ a man working in his garden becomes suspicious when he sees his Great Dane burying what appears to be the collar of a missing cat. Next thing the man knows he’s staring eye to eye with the pooch‚ who’s realized his master has caught him getting rid of evidence of a heinous crime. To buy his silence the dog slips his owner a bag of Doritos with a note

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