of HMTs when watches were purely viewed from a utilitarian perspective. In the graph below‚ we have put the positions of several brands and sub-brands of Indian Watch Industry. They are Tag Heuer‚ Longines‚ Omega‚ Timex‚ Rolex and sub-brands of Titan which are‚ Titan Edge‚ Nebula‚ Regalia‚ RAGA‚ Fastrack‚ Xylys and Sonata. These brands are the popular brands of India. Here Titan Industries is the world’s sixth largest wrist watch manufacturer and India’s leading producer of watches under the Titan
Premium Watch Brand management Marketing
3. What products do you prefer as a fashion accessory(Rate on the basis of level of importance: 1 being the least important and 5 being the most important) 5 4 3 2 1 5 4 323 2 123 a)fastrack watches 5 4 3 2 1 b)local fancy watches 5 4 3 2 1 c)sunglasses 5 4 3 2 1 d)Bracelets 5 4 3 2 1 e)Chains 5 4 3 2 1 f)Ties 5 4 3 2 1 g)Caps 5 4 3 2 1 h)Wallets 5 4 3 2 1 i)Shoes j)Others______________ 5. How often do you
Premium Watch
largest[citation needed] wrist watch manufacturer and India’s leading producer of watches under the Titan‚ Fastrack‚ Sonata‚ Nebula‚ RAGA‚ Regalia‚ Octane & Xylys brand names. It is a joint venture between the Tata Group‚ and the Tamil Nadu Industrial Development Corporation (TIDCO).[2] Its product portfolio includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur‚ Dehradun
Premium Tata Group Titan Industries
segment according to their segmentation criteria with varied ranges of watches like Fastrack‚ Raga‚ Nebula‚ Xylys‚ Sonata‚ Flip‚ Technology‚ etc. and Timex has targeted a segment that consists of youth with middle income having a passion for technology. Because of this Timex’s popularity is restricted only to this group and so it fails to be a household name. Titan’s watches have been perfectly positioned for all of its varied watches having different features but it seems that Timex hasn’t been so
Premium Marketing Timex Ironman Target market
wrist watch manufacturer and India’s leading producer of watches under the Titan‚ Fastrack‚ Sonata‚ Nebula‚ RAGA‚ Regalia‚ Octane & Xylys brand names. It is a joint venture between one of India’s most respected business organizations‚ the Tata Group‚ and the Tamil Nadu Industrial Development Corporation(TIDCO). Its product portfolio includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing
Premium Titan Industries Tata Group Watch
In the early 2000s‚ Titan realized it would have to use other ways to motivate people to buy their watches. SEGMENTATION Titan arrives in three broad Segmentes :- The rich -Aurum‚ Royale. The middle -Exacta‚ Raga. The lower -Timex‚ Sonata‚ Dash. POSITIONING • Titan is positioned as a premium brand providing high quality products. • Titan initially pioneered as gifting watches. • Customer woofed up with ugly time machine welcomed the brand titan . • Repositioning as a fashion
Premium Marketing Advertising Sapphire
Consumer Buying Behaviour Group Members Name Id Md. Shafkat Islam 18 A.N.M Shamsul Arefin 23 A.M.M. Habibul Mustafa 37 Md. Delwar Hossain Mazumder 38 2 About WRIST WATCH market in Bangladesh… • Watches are no longer just time-keeping devices. • Going beyond its generic role‚ wrist watches now focus on performing a voguish role as a fashion accessory that help in making a self-expressive style statement. • From being a “Need”‚ wrist watch has turned to become a “Demand”. • The Bangladeshi
Premium Watch
MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
Premium Marketing Target market
CHAPTER 1 INTODUCTION A STUDY OF CONSUMER PREFRENCE TOWARDS TITAN WATCHES A consumer is a person or group of people‚ such as a household‚ who are the final users of products or services. The consumer’s use is final in the sense that the product is usually not improved by the use. The term preference is used in a variety of related‚ but not identical‚ ways in the scientific literature. This makes it necessary to make explicit the sense in which the term is used in different social sciences
Premium Titan Industries Preference Watch
INTERNSHIP REPORT Genesis Colors pvt. Ltd.: Satya paul Richa Tiwari MFM: 09-11 GENESIS COLORS PVT LTD Genesis Colors Genesis Colors pvt. Ltd. Genesis luxury BRANDS • GENESIS COLORS Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world the company has also pioneered the concept of luxury retail in India. GENESIS LUXURY After spear
Premium Fashion Retailing Luxury good