Research proposal Executive summary: The research project proposed will consist of an analytical review of fast food with particular reference to India. Some researchers blame the increased consumption of ‘big brand’ fast foods (such as McDonald’s) for expanding waistlines. Nutritional profiling in the initial study showed that the energy provided in a typical fast food meal seemed ‘appropriate’ in terms of a general daily intake but that increased meal sizes‚ poor ordering decisions and choice
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Proposal. How Does Branding Affect Consumers’ Purchasing Decisions? 1. Introduction Branding is an important element in business. Without a brand‚ customers have to explain to the sellers in detail about the products that they want‚ while sellers may be confused or give the wrong products to the customers. Therefore‚ it can be assumed that brand acts as a sign‚ name or symbol for the products and services. The main aim of the brand is to identify the products or services of a seller or groups of
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Title Determining the factors that influence customer loyalty in the South African banking sector Introduction According to the Ernst and Young Global Consumer Survey(2012) titled ’The Customer Takes Control’ banks across the world are under intense pressure with a reported 40% decrease in customer confidence in the banking industry. The South African banking sector is no different as it also faces challenges to stay competitive in an ever changing business and operating landscape. The
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Consumer Behaviour Consumer Research Learning Objectives 1. To Understand the Importance of Consumer Research for Firms and Their Brands‚ as Well as Consumers. 2. To Understand the Steps in the Consumer Research Process. 3. To Understand the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project. Learning Objectives (continued) 4. To Understand the Purposes and Types of Secondary Consumer Research That Is Available for Making
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Customer Switching Behavior in the City Bank Ltd‚ Bangladesh A proposal Submitted in partial fulfillment Of the requirements for the degree of Master of Business Administration At Independent University‚ Bangladesh [pic] Research Proposal On Business Research Method (MBA-504) Submitted To Dr. Nadim Zahangir Lecturer Submitted By |Name |ID
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Exotic Extracts‚ Inc. Manufacturing and Logistics Simulation Game* You and your management team have just acquired Exotic Extracts‚ a maker of chemical extracts that are used as coloring additives in consumer products (i.e.‚ food coloring and cosmetic products). Your company competes with several other firms that supply these additives. At the present time‚ each competing firm in this market has identical assets‚ sources of financing‚ market potential and production capability. In accord
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Consumer Behavior : Chapter 1 SUMMARY: The discipline of consumer research has its roots in marketing research. There are two paradigms of consumer research – qualitative and quantitative. While qualitative deals with consumer insights in a visual form or in words‚ quantitative is primarily number driven. Some researchers now use both these techniques together to get more accurate insights. The consumer research process focuses on defining the research problem‚ conducting exploratory and evaluation
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Page 1 of 8 RESEARCH PROPOSAL “HOW TO MEASURE GUEST SATISFACTION AFTER ATTENDING AN EVENT” Page 2 of 8 MNG00415: Tourism and Hospitality Research and Analysis Background In the events industry‚ it compromise of the collaboration between the event planners and clients who engaged the event company to run the event for them. It compiles of many different types of events such as corporate‚ exhibitions and company parties events. For each individual event has their very own specific
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Title: Exotic Fruits Aims and Objectives * To investigate on the general trend of exotic fruits consumption among participants. * To inquire about the main exotic fruits on the local market and to find out the different types of exotic fruits. * To investigate on the nutritional content of exotic fruits. * To find out the different ways of cooking exotic fruits. * To compare: * How economic‚ exotic fruits are compared to imported fruits. * Their advantages and disadvantages
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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