places. People would visit local Kirana stores for purchasing daily-required household materials‚ and go to some other local markets for buying clothes. Shopping was never as convenient for people as it is now. The shopper gets the experience of one stop shop. From apparels to FMCG goods‚ the consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization
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Electronic Mall By the increase in the internet usage in different aspects of today’s life‚ the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However‚ while using the internet for their shopping‚ they may face difficulties regarding to lack of enough information about the product or service they are looking for‚ such as
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Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall‚ their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao‚ NCCC mall of Davao‚ Gaisano Mall of Davao‚ Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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Case Study #2 Mall of America: Shopping and a Whole Lot More Marketing 3301.N1‚ Dr. Charles Little Amanda Shields November 15‚ 2014 1. Why has Mall of America been such a marketing success so far? The Mall of America and its massive size is able to do what most malls could not. It was able to implement marketing strategies that have been successful for small-scale retail‚ use them on a much larger scale‚ and offer something for everyone‚ a process of market segmentation and retail mix.
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Mall of America Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping‚ guest service‚ convenience‚ and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size
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Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P.M. to 8:00 P.M. on Saturday‚ September 18‚ 2010. There were many different types of ethnicity and different ways of how people act. On the observation day‚ there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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Mall of America Many people could agree that the Mall of America‚ located in Minneapolis‚ Minnesota‚ would be a great place to visit. The mall has a great atmosphere‚ but it also has different stores and departments. The Mall of America is very different amongst other types of malls throughout the United States‚ for it has many more attractions. It can also be a great place for people‚ of all ages‚ to come shop‚ to ride roller coasters‚ and to hang out with friends and families.
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Look at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide‚ the shopping mall. Although the concept of malls was to induce consumerism‚ inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake‚ although there was here and there some scepticism from the old school
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