Case Electrolux 1. Geographical (North America and Europe) and Demographical market segmentation: stage of family life cycle‚ size of household‚ age‚ marital status (reaching mums and dads who have children or planning to have in all the world) 2. It was supportive as Electrolux was always known as ‚Thinking of you‘. A company took a new approach (young families with babies) which was not taken by anyone before. It also gives a sense that company cares about their clients. The Electrolux
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Home Appliances After years of rationing and shortages‚ the 1950s were a period of economic prosperity‚ high employment and great technological development. Many returned servicemen got married‚ established homes and raised families. During this period‚ Australians enthusiastically adorned their homes with a dazzling range of new domestic appliances. Hire-purchase schemes allowed people to take products home and pay for them in instalments. During the 1950s‚ the role of women was generally considered
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THE NEW DEMOGRAPHIC MAP OF INDIA 1 UNDERSTANDING NEW SEC GROUPS 2 Understanding New SEC Groups New SEC Size % 0.5 1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6 Cum 0.5 2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0 Most Own / Use (60%+) About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 AC‚ Car‚ Computer‚ DVD‚ Geyser‚ Dining table‚ MFD‚ basmati‚ Noodles
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half of Turkey’s appliances‚ including air conditioners‚ dishwashers machines‚ cooking appliances‚ and refrigerators. But since trade barriers declined in 1980s and 1990s‚ many competitors such as BSH‚ Haier‚ General Electronic‚ Whirlpool‚ and Electrolux were threatening Arcelik’s market share. In global household appliance industry‚ consumers tend to view home appliances as commodities‚ and often value low prices. Some applicants carry small profit and have long life span. Using automated manufacturing
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WHIRLPOOL CORPORATION: INTERNAL AND EXTERNAL ANALYSIS MGT-475 ALEXANDER S. CORRENTE I HAVE NEITHER GIVEN OR RECEIVED NOR HAVE I TOLERATED OTHERS USE OF UNAURTHOIZRED AID. TABLE OF CONTENTS Who/What is Whirlpool 3 Analysis of Whirlpool 4 PESTEL Framework 4 The SCP Model 9 The Five Forces Model 10 The Resource Based View 13 The VRIO Framework 14 Conclusion 16 Bibliography
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Electrolux Case Example Refer to section 1.2.1 and explain why the issues facing Electrolux were strategic. Try to find examples of all of the items cited in that section. Long-term direction: * Major restructuring within the company * Moving production to low-cost countries * Strengthen the Electrolux Brand * Increase production‚ purchase and logistic efficiency * Continuous product and personnel development * Building a strong global brand Scope: * Focus on indoor
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PG-41 Strategic Management - Session 10 Electrolux Case Summary Fei YE As the largest domestic products manufacturer in the world‚ Electrolux has about 70000 employees all around the world in about 150 countries‚ making 14 billion euros in sales in 2005. However‚ an acquisition case from its main competitor‚ Whirlpool‚ is challenging the first place of Electrolux‚ at the time Electrolux has just decided to divest its outdoor division. A huge decrease in sales in the following years is expected
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Haier Marketing Analysis William Li Haier History and Culture Haier Group —— the world ’s fourth largest manufacturer of white goods‚ the most valuable brands of China. The company was founded in 1984 in Qingdao‚ China. As of 2009‚ Haier has established 29 manufacturing bases‚ eight comprehensive research and development centers‚ and 19 overseas trading companies around the world and it has employs more than 60‚000 (Angiezahn‚ 2011). In 2009‚ Haier ’s global turnover reached 124.3 billion
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Whirlpool in China In 2006 whirlpool became the largest home appliance maker in the world. This was not an easy feat. The appliance industry is highly competitive industry with price wars being a driving factor for competition. Whirlpool’s philosophy focused on customer loyalty. Its products were built to be reliable with long lifecycles‚ which meant substantial emphasis had to be paid to product quality. Whirlpools philosophy is particularly difficult as it needs to not only to make high quality
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Overview of the Consumer Durables Market 1. India’s Consumer Market Demand for consumer durables in India has been growing on the back of rising incomes; this trend is set to continue even as other factors like rising rural incomes‚ increasing urbanization‚ a growing middle class‚ and changing lifestyles changes aid demand growth in the sector. The consumer durables market recorded revenue of US$ 7.3 billion in FY11 up by 15.9 per cent from the previous financial year. During FY03-FY11‚
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