Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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shows constant decline over a long period of time‚ I will be forced to reallocate my assets into different‚ superior performing securities. With the emergence of new technologies‚ many securities will lose value and many securities will gain value. Tesla Motors has gained as extraordinary amount of value over the last two years‚ from a gross profit in 2011 of only $61‚595 to a gross profit in 2013 of $426‚262‚ because of newer technologies and changed cultural values due to the excessive decline of
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A. Background Tesla Motors‚ Inc. is an American company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel‚ and Ian Wright. The headquarters of Tesla Motor located in Palo Alto‚ California‚ USA. Tesla has served in many countries‚ such as United States‚ Canada‚ Japan‚ Australia
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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BIOGRAPHY OF NIKOLA TESLA 1994 Brotherhood of Life‚ Inc.‚ 110 Dartmouth‚ SE‚ Albuquerque‚ New Mexico 87106 USA "SPECTACULAR" is a mild word for describing the strange experiment with life that comprises the story of Nikola Tesla‚ and "amazing" fails to do adequate justice to the results that burst from his experiences like an exploding rocket. It is the story of the dazzling scintillations of a superman who created a new world; it is a story that condemns woman as an anchor of the flesh which
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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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Tesla Final Paper (Edited).docx1/ 4 Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past‚ present and future; and production techniques.I. Product DifferentiationIn this section‚ product differentiation‚ which
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Tesla made the use of television‚ computers‚ radios‚ and even smartphones possible (“Top 11”). In society today‚ people are always on their phones‚ using computers‚ or watching television this is the main form of communication. Tesla’s contribution in the development of these forms of communication has greatly impacted lives every day. For instance‚ “Tesla coils are a type of electrical circuit used to generate low-current‚ high
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PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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