Diversification strategy is used to increase the firm’s value by improving its overall performance. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their business –level strategies In some case‚ using diversification strategy may have nothing to do with increasing the firm’s value; in fact it
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The Mission Mission which indicates the purpose and activities of the business‚ for example‚ The following table contrasts hard and soft mission statements. Hard | Soft | What business is/does Primary products/services Key processes & technologies Main customer groups Primary markets/segments Principal channels/outlets | Reason for existence Competitive advantages Unique/distinctive features Important philosophical/social issues Image‚ quality‚ style‚ standards Stakeholder
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APPLE COMPUTER INC.: - CORPORATE-LEVEL STRATEGY REVIEW - A review on the strategy adopted by Apple Inc. at corporate level to ensure that the company remains at the forefront of the electronic media industry either in terms of innovation and range of products . EXECUTIVE SUMMARY An analysis was done on Corporate-Level Strategies adopted by Apple Computer Inc. (“Apple Computer”) that has brought tremendous success to the firm since it started. Apple Computer started off in 1976 by Steve Jobs
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Corporate Level Strategies Kinds of Grand Strategies: * Stability Strategies * Growth Strategies * Retrenchment Strategies * Combination Strategies Stability Strategies The basic approach is ‘maintain present course: steady as it goes.’ In an effective stability strategy‚ companies will concentrate their resources where the company presently has or can rapidly develop a meaningful competitive advantage in the narrowest possible product-market scope consistent with the firm’s
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Case Analysis: EBay Inc. Introduction EBay Inc.‚ situated in San Jose‚ California‚ was founded by Pierre Omidyar in September 1995 as a marketplace for the sale of goods and services powered by a person-to-person on-line trading community. Sellers listed items for sale‚ and buyers bid on items of interested which was automated using EBay’s listing system to arrange items by category and topic. Focused market segment was the collectibles and developed based on a traditional auction house. Since
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buyers and sellers globally." "What ever it is‚ you can get it on eBay." "Buy it‚ sell it‚ love it" "Buy it New‚ Buy it Now" "When it ’s on your mind‚ it ’s on eBay" | eBay Inc. (stylized as ebay) is an American multinational internet consumer-to-consumer corporation‚ headquartered in San Jose‚ California. It was founded in 1995‚ and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.[4][5] The company
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marketing or sale strategy that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about‚ what is eBay‚ what the product is‚ how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998‚ eBay reincorporated
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BE 431 Business Strategy On the meaning of strategy from different theories and perspectives Introduction Strategy‚ originated from the ancient art of war‚ refers to the planning made on the basis of the analysis of the whole war situation. Moreover‚ under the influence of Ansoff’s Strategy for Diversification‚ strategy has begun to be widely used in economic management and many other areas including society‚ education‚ science and technology
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example Making eBay work Question 1 Analyse eBay’s strategic capability using an analytical framework(s) Threshold resources • IT server platforms and space • Offices and facilities • Appropriate personnel • Sufficient customers and suppliers Threshold competences • Account management • All other general managerial skills • Sophisticated ICT skills • Customers and suppliers who are competent Unique resources • The biggest on-line electronic exchange platform • The eBay brand • First
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Describe the business-level strategies of any three well-known companies operating in the GCC region. An organization’s core competencies should be focused on satisfying customer needs or preferences in order to achieve above average returns. This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific‚ individual product or service markets. Business-level strategy
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