Analysis eBay in 2002: The Challenges of Sustained Growth Tables of Content IDENTIFICATION 3 OVERVIEW OF THE SITUATION 3 EBAY’S CURRENT STRATEGY 5 ANALYSIS AND EVALUATION 7 COMPETITION ANALYSIS 7 FINANCES 9 MARKETING 12 OPERATIONS 13 MANAGEMENT 13 COMPANY’S VALUE CHAIN 14 SWOT ANALYSIS 14 KEY ISSUES 15 ALTERNATIVE SOLUTIONS .. 16 RECOMENDATION AND ACTION PLAN . .. 17 Identification Overview of The Situation eBay‚ an early
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EBAY‚ INC. BUAD 341.00‚ MWF 11:00A CARMEN CANDELARIA May 3‚ 2013 Table of Contents Introduction 1 Theme 1 Product Line of the Company 3 Industry History and Analysis 3 Major Competitors 4 NAICS Numbers 4 Relative Sales 4 Relative Returns 5 Product Life Cycle 5 Stock Performance 6 Financial Analysis 7 Ratio Analysis 8 Pro forma 8 Assumptions 8 Growth Rate of Sales 9 Asset Acquisitions 9
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TaoBao vs. eBay China Why did eBay succeed in the US but fail in China? What could eBay have done to avoid defeat? Unlike the US‚ China did not have the infrastructure necessary for eBay to enter and operate successfully. Therefore‚ eBay was before its time in China and failed because: * Low internet penetration rate – eBay needs high traffic. * Lacked the norms and laws to support online exchange – trust is a key success factor in internet based businesses‚ and the lack of rules
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industry and one of the most successful companies is eBay. eBay was established in September 1995 by Pierre Omidyar as free auction website. Value of eBay is by providing person-to-person and business-to-business online market place. eBay provides internet market place for new and old goods‚ end-life products and second hand items‚ which might be difficult to purchase in retail shops. The simply and flexible business model of eBay has helped to keep eBay on top online auction retailer‚ attractive buyers
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Zheng Executive Summary Background eBay Inc history: September 1995: funded as a sole proprietorship. May 1996: incorporated in California. April 1998: reincorporated in Delaware. September 1998: completion of initial public offering October 2002: acquired PayPal Product Online Auction: Every day‚ 24 hours a day‚ 7 days a week‚ 365 days a year‚ millions of people from all over the world go shopping at online auctions. This is not an exaggeration - eBay‚ with a 76% share of the auction site
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CASE STUDY MARKETING EXCELLENCE “EBAY” How does ebay price their service? Is it an effective method of pricing? eBay is one of the world’s largest online marketplaces‚ and allows users to buy and sell in nearly every country on earth; PayPal enables individuals and businesses to securely‚ easily and quickly send and receive digital payments; and eBay Enterprise enables omni-channel commerce‚ multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. For
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MarketPlace: Handwork of India Strategic Plan 1. Introduction 2 2 History and Accomplishments 2 3 Leadership in Design 3 4 Recent Developments 4 5 Purpose 4 6 Strategic Objectives 5 7 Strategic Plan 6 I Positioning 6 II Product 8 III Direct Marketing 10 IV Indirect Marketing 12 V Operations 12 VI Strategic Capital Campaign 13 VII Budget 15 8 Management Team Biographies 16 9 Board of Directors Biographies 17
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1. What are the greatest opportunities and threats existing in eBay’s current external environment? In the current external environment the online sales are still a growth industry there are some opportunities for ebay‚ the actual global economic crisis it could be an opportunity due the unemployment and the decrease in the power purchasing parity and mortgage crisis generates two effects‚ first the buyers are look for discounts‚ and second the sellers by this channel could increases. The importance
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Microsoft that eBay is now vulnerable to their assaults via Google Base and Windows Live Expo? Why / Why not? I do not agree with those contentions. I believe that eBay had already established a firm hold of the online auction and classified ads via the net to be seriously threatened by Google and Microsoft. eBay is the leading global brand for online auctions and it has manifested this leadership over the years since its establishment in 1995. The company is a giant marketplace used by more
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There are some definite advantages to a buyer being a part of an industry consortia-sponsored marketplace. A company who might have a relatively strong negotiating position can increase their power to force suppliers to deal with them. In a private company marketplace they wouldn’t have the same leverage. Being part of a larger group brings an advantage to the table and gives the buyer more control. When a company sets up their own private market place‚ they are vulnerable to large companies
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