EXECUTIVE SUMMARY Dow Corning is a global leader in silicone-based products. It sold its products to more than 80 countries globally and has a 40% worldwide market share in 2006. Its success to date was a large part driven by a major marketing initiative that revived the company half a decade ago‚ the launch of dual brand strategy and the resultant launch of the Xiameter brand. The Xiameter brand was an instant success‚ but is now experiencing challenges from increasing competition. This paper
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Individuals who spend a majority of the working day on the go tend to need access to certain information in real-time. Some of the most common occupations are sales‚ insurance‚ and telecommunications. In the case of Dow Corning‚ the sales force has been described as not adaptive to change unless it relates to increasing income and benefits time management. (O’Brien‚ & Marakas‚ 2011). Some of the advantages of implementing mobile Customer Relationship Management tools are having more information prior
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for Dow Corning’s poor performance between 1995 and 2001 as show in case Exhibit 3? Externally‚ Market was changing. Down Corning kept on losing customers to low-price suppliers. 1) Big global and regional rivals were increasing their efficiency of supply chain to provide lower cost to the customers. 2) Small local players with no R&D costs and low overhead were offering a range of commodity silicone products to bulk customers at low price. 3) The commoditization trend was also denting Dow Conning’s
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Dow Corning Silicone Breast Implants Albert Tapia Dr. Robert Vega BUAD 5304 Ethics July 5th 2015 Dow Corning Dow Corning Corporation was a start up venture between Dow Chemical Company and Corning Inc. in 1943. The goal of Dow Corning Corporation was to create and market a new material‚ silicone. The joint venture proved successful‚ with nearly 10‚000 employees and revenues upwards of $2 billion‚ it accomplished this goal with the collaboration of Dow Chemical and Corning‚ both interested in increasing
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When you think of benchmark cases in crisis management‚ certain names come to mind immediately. Johnson & Johnson’s handling of the Tylenol crisis is a great example of crisis management and has become a benchmark of how to handle a crisis. The Dow Corning silicone breast implant crisis has become a benchmark of how not to handle a crisis. There are a number of valuable lessons learned from this particular crisis. Both crises dealt with public health and safety issues‚ but both were handled very
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Business Ethics Analysis of The Dow Corning Corporation BACKGROUND Dow Corning Corporation began operating with Dow Chemical in 1943 when Dow Corning agreed to supply the silicone technology‚ while Dow Chemical supplied the manufacturing processes (Wilkicki and Craig). In the 1960s‚ Dow Corning began manufacturing silicone breast implants to use for reconstructive surgery of cancer patients and for breast augmentations. However‚ Dow Corning knew as early as the 1950s that silicone
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Ethics of Penn Square and Dow Corning Ethics of Penn Square Bank and the Dow Corning Bankruptcy Penn Square Bank: What were the ethical pressures on the firm concerning documentation‚ credit extension‚ and revenue recognition that lead to the final collapse? What should have been done to reduce or offset these pressures? Penn Square Bank was a small commercial bank in Oklahoma City which made high-risk financial loans during the late 1970s in the oil boom. The bank ultimately collapsed
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Dow Corning Corporation’s (DCC) lack of ethical framework lead to not fulfilling its obligation to society in a socially responsible manner. DCC’s unsatisfactory code of conduct resulted in insufficient disclosure of information to the public. 2.0 Situation Analysis As the diagnosis for breast cancer and other traumas are rising the demand for breast reconstruction in women is essential. There is a need for health industries and companies to provide safe and efficacious options while restoring
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Question E Strategic Options I would make as CEO Excerpts from Case i. Limit the number of attendees at GSC meetings. Corning should only permit key decision makers‚ employees who have had a long history with the company‚ and those with expertise on the business model being presented‚ to attend. Implementing this would help facilitate open discussion at the meetings as less people would be involved. While a large number of people attend GSC meetings‚ only a few engage in making the decisions. This
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UVA-F-1339 Version 2.6 CORNING‚ INC.: ZERO COUPON CONVERTIBLE DEBENTURES DUE NOVEMBER 8‚ 2015 (A) On November 8‚ 2000‚ Corning announced that it would issue $2.7 billion in zero-coupon convertible debentures priced at $741.923 per $1‚000 principal amount. The initial public offering (IPO) price yielded 2% per annum to maturity‚ compounded semiannually. A summary of terms is given in Exhibit 1. Concurrent with the offering‚ Corning also conducted a separate public offering of 30 million shares of
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