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    Case Study: Merck & Co

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    1.0 Introduction Merck & co also know as Merck Sharp & Dohme‚ MSD outside the United States and Canada. Merck is known internationally as an American pharmceutical giant. In 1668‚ in Germany‚ a drug store had been purchased by Jacob Friedrich Merck fom whom it originates and later on Emanuel Merck had taken over the store in 1816. Merck is not only one of the largest pharmaceutical companies but also has published many series of medical reference books. Merck had always been admired worldwide for

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    Introduction: Conglomerate Coca-Cola is a company that prides itself on being the world’s largest beverage company‚ and one who embodies the cross borders concept of international business by being recognised by no less than 94% of the world’s population is an undoubted success story. However‚ the company is not immune to the various political‚ economic‚ social and technological factors (PEST) that can affect their international operations and‚ in turn‚ the future development of the firm. Subject

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    Coca-Cola Enterprises is the largest manufacturer‚ distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world‚ the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today‚ Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major areas: energy and climate change and

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    Tequila Research Paper

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    Tequila is an alcoholic beverage that comes from the blue agave plant‚ primarily in the area surrounding the city of Tequila‚ hence giving it the same name. It was first produced in the 16th century near the location of the city Tequila. Aztecs previously made beverages from the agave plant long before the Spanish arrived in 1521. Around 1600‚ Don Pedro Sánchez de Tagle began producing Tequila at a factory in modern-day Jalisco. By 1608‚ the colonial governor of Nuevo Galicia had begun to tax his

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    Crisis Management Cases

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    Crisis Management Cases Coca-Cola‚ Belgium Issue: On 14 June 1999‚ in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC)‚ the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later‚ France‚ Luxembourg and The Netherlands also

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    Positive and Negative Reactions Companies invest in control systems in order to properly guide employees to organizational goals. "The lack of controls or the wrong kinds of controls—frequently cause irreparable damage to organizations" (University of Phoenix‚ 2007‚ Chap 16‚ p.5). Although‚ utilizing the control systems can be beneficial to a company‚ they can be detrimental as well if not implicated properly. Environmental management is a key part of Coca-Cola’s business planning and is fully

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    Ethical Dilemmas and challenges are continuing issue Coca-Cola Company Illegal The AFLCIO (2003b) Reports: (a) Retirement benefits for top executives are unfair compared to lower level employees working in the production sectors of the company. AFLCIO reports that cooperate executives receive liberal retirement benefit packages‚ the plans offered to employees are poor and “self funded”.The Proxy Statement for 2003 (Coca-Cola‚ Inc.‚ 2003b) and Annual Report for 2002 (Coca-Cola‚ Inc.‚ 2003a)

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    Cider House Rules

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    The Cider House Rules The movie‚ The Cider House Rules‚ contains many different themes and elements that could have been interpreted several different ways depending on the person and their distinct preference. Some themes that are present within the movie include the dilemma of abortion‚ the destiny of oneself‚ and other minor themes. These others which are spoken of‚ are not necessarily main themes‚ but none-the-less remain pertinent and relevant to the way a movie-goer views this film. The

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    Ethics in Coke India

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    ABSTRACT This case is about the global water sustainability initiatives undertaken by The Coca-Cola Company (Coca-Cola). It details the activities undertaken by Coca-Cola’s management and employees to contribute to the benefit of the society and community in which the company operated by pledging to return all the water it used in its operations back to the environment. On June 5‚ 2007‚ Coca-Cola and the World Wildlife Fund (WWF) launched a global project that focused on water conservation. Coca-Cola

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    Coca Cola Chain Value

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    The Value Chain of Coca Cola Company Analyzing the value chain of Coca Cola is helpful to create a better understanding how profit is made. Information not only Coca Cola needs. Shareholders‚ consumers and other groups witch interact with Coca Cola have a better overview on the process how value is generated in this Company. In all function of a company value is created: production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources. In each

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