BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
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CONTENTS |CHAPTER |TITLE |PAGE NO | | |LIST OF TABLES | | | |LIST OF CHARTS | | | |
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Marketing Mix; Promotion ; Johnnie Walker a. Above the line promotion‚ is promotion that is done outside of the business‚ promotion like this often includes TV advertising and radio advertising. b. To redesign there new image‚ Johnnie Walkers could redesign all of there products packaging and design‚ they could do this by maybe adding tartan design to the bottles of whiskey‚ if they wanted to give there products an authentic Scottish look‚ they could also redesign there logo to make the
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Mental Health Promotion Many people’s lives bring them to a place they never thought of being in. This is the case in the life of JE thus far. JE is a thirty year old‚ Caucasian male‚ who suffers from bi-polar disorder. JE has a hard time holding a job and has a long history of drug abuse and trouble with the law. His family life growing up was less than perfect living in a broken home mainly with an abusive‚ alcoholic father who was never satisfied with the accomplishments of his young
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Sales Promotion Techniques 1 Marketing firms use sales promotions every day‚ but different companies use different techniques. According to Axia College Week Seven Supplement (2008)‚ advertising and marketing have been with us for a very long time. In fact‚ in ancient Greece and Rome‚ advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change‚ advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals‚
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts
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Hospital Pharmacy Hospital Pharmacy SECOND EDITION Edited by Martin Stephens Southampton‚ UK BPharm‚ MSc‚ MRPharmS‚ MCPP Associate Medical Director‚ Clinical Effectiveness and Medicines Management Southampton University Hospitals NHS Trust Published by Pharmaceutical Press 1 Lambeth High Street‚ London SE1 7JN‚ UK 1559 St. Paul Avenue‚ Gurnee‚ IL 60031‚ USA Ó Royal Pharmaceutical Society of Great Britain 2011 is a trade mark of Pharmaceutical Press Pharmaceutical Press is the publishing
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Models and approaches. Theories of health behaviour. Page 6-7 LO2: Factors and influences on health. Page 7-9 LO3: Politics of health promotion. Sources of information for deciding a need for promotion. Ethics of health promotion. Page 10-11 Bibliography. LO1 This essay will begin by discussing the different definitions of health that have
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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