A Project Report on Making an Ad Campaign and Beyond... Submitted To: Prof. Neela Rao Submitted By: The 6th Element - Shamli R Bhojwani (20737) - Monica S Jedhe (20746) - Rashika N Chanchlani (20739) - Sameeksha S Makhijani (20748) - Pooja M Wadhwani (20763) Remarks: Dated: 16/09/09 TOPICS 1) Introduction - 5 M’s of Advertisement - Hierarchy of Effects Model
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summary | Campaign overview The AdWords campaign for Clinica Bonadonna lasted 28 days (May 13- June 9) and cost $250.01 dollars. The major goal of the following campaign was to generate brand awareness and increase market share‚ even tough this was difficult to measure because we don’t have a way of knowing how many people has called to the company to ask for information or for an appointment‚ neither how many clients had asked their insurance company about us. We created 2 campaigns: “Alternativas
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Cerelac Advertising Campaign Introduction: Advertising as defined by Cavusgil‚ Knight and Rosenberg (2008) is a method of conveying a message encoded in language‚ various symbols‚ colors and other attributes‚ each of which may have a distinctive meaning. Advertising can also be defined as a paid‚ non-personal communication about products‚ services or ideas by an identified sponsor through the mass media in an effort to persuade or influence consumer behavior. It is an important tool of marketing
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is demonstrated in recent campaigns by right-wing nationalistic groups in Australia and around the world to ‘Ban the Burqa ’. This was a campaign proclaiming to protect and support and empower Islamic women. We argue that in Western discourse there indeed exists a disconnection between women as the subaltern ‘other’ women and their ‘real’ manifestation as the “material subjects of their collective histories” (Mohanty 1984‚ p. 334) because the ‘Ban the Burqa’ campaign lacks historical contextualisation
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H2 and H3‚ but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with‚ GM hired a young Boston creative boutique‚ Modernista!‚ in 2000. The initial goal of the $35 million campaign‚ begun in August 2001‚ was to establish Hummer as a luxury brand. Thus‚ images ofmud-splatteredHummers that played up the vehicle’s off-road capabilities were scrapped in favor of shots that made it seem jewel-like. Once the brand was repositioned
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Demographic Paper The effects and changes in population demographics of Encino‚ California‚ a small neighborhood of San Fernando Valley region of Los Angeles‚ has an overwhelming influence on health service needs as the elderly population structure increases. Encino is situated in the central portion of the southern San Fernando Valley and on the north slope of the Santa Monica Mountains with Sherman Oaks‚ Bel-Air‚ and Brentwood as neighboring towns. The town of Encino consists of affluent‚ well
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CHARACTERISTICS OF DEVELOPING COUNTRIES Low standard of living • Low Standards of living tend to be experienced by the majority of the population. • The main indicators of these low living standards are high poverty levels (i.e very low incomes)‚ high levels of inequality‚ very poor housing‚ low standards of health‚ high infant mortality rates‚ high levels of malnutrition and a lack of education. Low levels of productivity • The main causes are low education standards within the countries
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frustration of being denied equal rights and finally liberated in the 21st century‚ advertising firms began to aware the importance of the emergence of this new market. Abercrombie and Fitch decided to implement the theme of homo-eroticism for their campaigns. Instead of having scantily dressed women‚ men with well-defined rectus abdominis muscles are employed to extend its market to the homosexuals. It definitely turns heads from the general public as such publicity stunt is not common in our parochial
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Oil and Natural Gas Corporation Limited (ONGC) is an India-based company. The Company is mainly engaged in the oil exploration and production activities. The Company operates in two segments: Offshore and Onshore. Its subsidiaries include ONGC Videsh Limited (OVL)‚ Mangalore Refinery & Petrochemicals Ltd.‚ ONGC Nile Ganga BV‚ ONGC Narmada Limited‚ ONGC Amazon Alaknanda Limited‚ ONGC Campos Ltda‚ ONGC Nile Ganga (Cyprus) Ltd. and ONGC Nile Ganga (San Cristobal) B.V. Achievement & Awards ONGC Group
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INTRODUCTION - POPULATION GROWTH The world experienced dramatic population growth during the twentieth century‚ with the number of inhabitants doubling from 3 to 6 billion between 1960 and 2000. India‚ too‚ saw very rapid population growth during this period – from 448 million to 1.04 billion – and to 1.21 billion in 2010. The effects of past and projected future demographic change on economic growth in India is the main focus of this chapter. Figure 1 plots world population from 1950 to
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