1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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Global BOPP Films Market 2014-2018 Biaxially Oriented Polypropylene (BOPP) is a polypropylene film widely used in packaging. Biaxial orientation is a process that involves heating the cast film continuously to bring it to a stretchable temperature‚ after which the film is stretched in a machine and subsequently drawn in the transverse direction. This process is carried out by tenter and bubble methods. BOPP films are UV resistant and have a smooth surface‚ good clarity‚ and excellent chemical
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Global Transportation Management Market 2014-2018 A Transportation Management System is used to plan freight movements. It helps the customer plan and execute transportation across the supply chain. It offers a number of important tools such as strategic planning and optimization‚ freight consolidation‚ and freight audit and payment‚ which helps maximize efficiency and reduce freight costs associated with product shipments. Three solutions‚ TMS planning and execution solutions‚ fleet management
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Global Veterinary Diagnostics Market 2014-2018 Veterinary diagnostics provides a full range of diagnostic tests to detect diseases in animals. The diagnostic services are provided to veterinarians‚ pet owners‚ livestock producers‚ and biomedical researchers. The technologies and methods are incorporated from human diagnostics to develop a full-fledged market for further innovation. Major diagnostic methods include molecular testing (DNA/RNA testing)‚ immunodiagnostics‚ clinical chemistry‚ and
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Global Centrifugal Pump Market 2014-2018 A device that converts the input power into kinetic energy of a liquid is known as a centrifugal pump. They are utilized in operations such as circulating coolants or lubricants throughout machines and equipment. Centrifugal pumps are widely accepted globally by various end-user industries such as Mining‚ Oil and Gas Production‚ Oil Refining‚ Chemical Industry‚ Power Generation‚ Food and Beverage‚ Machinery‚ Marine‚ Water and Sewerage‚ Agriculture‚ and
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Operational Budgeting True/False 2. The typical starting point of a master budget would be to prepare a budgeted balance sheet. Answer: False 4. A company that is profitable may not have sufficient cash on hand to meet their immediate needs. Answer: True 5. In a master budget the sales forecast would be dependent upon the budgeted production figures. Answer: False 8. The behavioral approach to budgeting has as its goal the complete elimination of inefficiency. Answer:
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Module Group 8: MNEs from Emerging Markets and Developing Economies Matthias Baumann Sandro Do Nascimento Michael Müller Ivan Oh Shing Chan Tatiana Serikova Master of Arts (M.A.) in Strategy & International Management PROF. WINFRIED RUIGROK Abstract OFDI (Foreign Direct Investments) of multinational enterprises from emerging markets (EM MNEs) have significantly risen over the past decade. In the paper at hand we analyze the present state of research regarding the motivations of EM MNEs
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Global LED Display Market 2014-2018 A Light-emitting Diode (LED) is a semiconductor light source and its applications range from lighting in houses‚ commercial spaces‚ and offices‚ to backlighting in TVs‚ smartphones‚ and tablets‚ to headlights in vehicles. LEDs became popular because of their low cost and higher energy efficiency; they offer savings of around up to 40 percent of energy as compared to other options. Covered in this Report This report covers the present scenario and the growth
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Global Smart Glass Market 2014-2018 Smart glass or switchable glass‚ is a unique type of glass that is able to change its light transmission properties. Based on the type of external stimuli needed for the change‚ smart glass can be categorized into two types: active and passive. Active smart glass responds to an electrical stimulus to initiate the change‚ whereas passive smart glass responds to heat and UV light sources to make the change. Thus‚ the existence of electrical current is the major
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Product positioning in Five Easy Steps You were alwaYs on mY mind Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile‚ what do you think? Probably: highest-end luxury and exclusivity. That’s their positioning. There’s no confusing the positioning of Rolls Royce and Hyundai. Why is positioning important? Product positioning is a crucial ingredient in the buying process and should never
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