BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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Management consulting - To the brainy‚ the spoils As the world grows more confusing‚ demand for clever consultants is booming May 11th 2013 | NEW YORK |From the print edition ELITE management consultancies shun the spotlight. They hardly advertise: everyone who might hire them already knows their names. The Manhattan office that houses McKinsey & Company does not trumpet the fact in its lobby. At Bain & Company’s recent partner meeting at a Maryland hotel‚ signs and name-tags carried a discreet
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ASSIGNMENTS: Materials: Cambridge Consulting Group: Bob Anderson (496023) Assignment: 1. Does Bob Anderson have a problem‚ or are these the musings of an overly successful partner? Bob has a problem: lack of vision and long range thinking for the business. Bob also has some unresolved issues with his colleague John Burgess‚ which is affecting his sense of direction. 2. If he has a problem‚ how would you describe it? He is ignoring important warning signs in his business and personal life
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THE PHILIPPINE DALLAS If the Americans had Dallas‚ we had many parallels of it as well. Dallas‚ an American prime time television soap opera‚ aired on CBS from April 2‚ 1978 to May 3‚ 1991 on CBS. Anna Liza was produced by GMA Network. Like its American counterpart‚ GMA Network started out as a radio station. Anna Liza was Philippine television series‚ or so to say a teleserye‚ in slangspeak. 1980 was the year it was launched. It ran for 6 years‚ ending with the untimely death of its lead actress
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Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction‚ Hackley presents a framework for analysing marketing models. He suggests that well established marketing concepts should be re-evaluated from time
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BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
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Concept An introduction to the management basics The n x The Boston Consulting Group came up with several well-known strategic concepts under its inspirational founder Bruce Henderson. The most famous is the Boston Matrix. U ntil the 1960s‚ models were the impenetrable domain of economists. The man who can be largely credited with bringing business models into the mainstream was Bruce Henderson (1915-92)‚ an Australian engineer who worked as a strategic planner for General
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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have long been unavailable‚ unaffordable or forbidden. At the same time‚ they are part of a culture and an economic system that remain quite different from those of developed countries. In this special report‚ experts from Wharton and Boston Consulting Group offer insights on how Chinese consumers are evolving as the market develops; what companies need to know about navigating China’s convoluted sales and distribution systems; and the advantages emerging Chinese companies have over Western competitors
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