Customer service 1 © NSW DET 2008 Topic 1 - Customer service 2 © NSW DET 2008 Introduction It may seem strange that you are studying an area that you already know so much about—customer service. Whether we realise it or not‚ we always judge organisations that we come in contact with and so we already have quite a good understanding of a customer’s perspective. In this module we will put this understanding into a structured model‚ so it can contribute to developing organisational
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Marketingmix McDonalds Hi‚ I will now discuss the extended marketing mix of McDonalds. The extended marketing mix consists of the 4 traditional p’s supplemented by the 3 p’s according to Booms and Bitner. I will start with 4 traditional p’s. Price‚ Product‚ Place and Promotion. Price McDonalds uses the ‘Going Rate Pricing’-strategy. This means that McDonalds prices their products according to the average market price. They do this because their isn’t that much difference between their products
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Sainsbury’s Customer Care Strategy Sainsbury aims at building on and stretching the lead in food. By sharing customers’ passion for healthy‚ safe‚ fresh and tasty food‚ Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices. Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional
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new market. Marketing strategies play important roles in business growth to create more awareness to the publics and to gain customers from competitors too. 2.0 Overview of McDonald’s Corporation McDonald’s Corporation is so far the largest hamburger fast food restaurant in the world. The business began as a barbecue restaurant in year 1940 by Richard and Maurice McDonald. Further in year 1948‚ the business has changed to a hamburger stand. McDonald’s was founded by Ray Kroc‚ who actually founded
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around it. There are several primary ways McDonalds does this: the Ronald McDonald House Charities‚ Camp Mickey D’s‚ and The All American Basketball Game. These will be further discussed in the memo. Looking at the ways McDonald’s gives back to society‚ one can also see how McDonald’s gives back to its employees as well. Throughout this memo I will examine both the positives and negatives of CSR that McDonald’s has encountered. II. Facts * Ronald McDonald House Charity * Camp Mickey D’s
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ORGANISATIONAL BEHAVOUR MGF2111 ASSESSMENT TASK 1 (PART 2) RESEARCH ESSAY INTRODUCTION This essay will discuss the key people management issues‚ found in McDonalds‚ being discrimination due to diversity and low motivation as a result of job specialisation. McDonalds is large corporation with thousands of employees‚ working in stores situated all over the world. This globalisation of stores insures a need for a diverse workforce in every McDonald’s store‚ in order to reflect the current diversity
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thetimes100.co.uk Managing stock to meet customer needs Introduction McDonald’s is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than 30‚000 restaurants in over 119 countries‚ serving around 50 million people every day. All businesses face challenges every day. One of the major challenges facing McDonald’s is managing stock. Stock management involves creating a balance between meeting customers’ needs whilst at the same time minimising
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One of our group members currently holds a position at a McDonalds franchise on the Gold Coast. As a team we have collectively decided to take full advantage of this connection‚ and establish a sponsorship agreement with the Coolangatta Store. This store is one of four that the owner Michelle and Peter Orton own and run; Marina Mirage‚ Burleigh Heads‚ Coolangatta and Tweed Centro these four stores currently make up the over 780 McDonalds franchises Australia wide employing around 85‚000 people.
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and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when
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Business Management A.Y. 2010-2011 CASE ANALYSIS Susan Munroe‚ Service Customer Submitted to: Mrs. Cristina Naguit Submitted by: LEADER: Fernandez‚ Marvin T. MEMBERS: Lansangan‚ Chimova Parker‚ Harley Mae P. Quioc‚ Christian Paolo Santana‚ Karen F. June 29‚ 2010 Introduction The fast pace of advances in industrialized locations has increased the need for service‚ a process that creates benefits by facilitating either a change in customers‚ a change in their physical possessions
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