Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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today‚ a college degree and education is no longer considered an option for further education‚ but rather a necessity for a supposedly a superior job. College is investment of funds and time. College causes student loan debt and many college graduates become employed in professions that do not require a degree. In the 1980’s‚ bachelor’s degrees earnings and the earnings of high school graduates were nearly equivalent‚ likely causing the pressure families put on their children to go to college. According
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Because of the recent violent crimes going on college campuses‚ many pro-activists have suggested that teachers and students should be allowed to carry a concealed weapons permit on campus. Some claim that their rights have been violated because most college campus forbids the use of any firearm or weapon on campus. The right to carry a gun is not the problem here‚ but rather or not people would allow guns on college campuses. It is our right‚ as the Constitution states‚ to grant citizens the right
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In the article‚ “Texas Lawmakers Pass a Bill Allowing Guns at Colleges”‚ written by Manny Fernandez and Dave Montgomery‚ from the The New York Times‚ the author discuss about whether guns should be allowed on campus. In the article‚ they talk about two opposing sides‚ where one side supports the campus carry law and the other disagrees with the campus carry law. State representative Jonathan Stickland said‚ “An armed society is a safe society‚ so any time you have gun control‚ there is far more opportunity
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survey‚ I asked‚ “What do you notice about the trash on our campus?”‚ I got some answers that said‚ “It makes room 21 look bad‚ I rarely see people pick up trash” and “I see trash over the railing from old school projects and papers blowing around.” I see and agree with these responses.I think that when people see trash they should pick it up. Even one piece of trash can lead to a disaster. Something should be done about the trash around campus because the trash can hurt animals‚ can cause fires‚ and
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Who should pay for college? Long times ago‚ people believe that college education is a way of training an ignorant man to be knowledgeable. Many people believe that education can make our society better. With this thought keep in human ’s mind‚ there is a controversial argument left to people that is who should pay for the college-the Public or private. Some people believed that education should be public‚ such as‚ education affordable by using taxpayer ’s money to help pay for it. But it is
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Campus Recreation Sheer volume of participants and diversity of facilities make this an exciting area Def – a program that provides facilities and activities to those that go to school or work at a high school‚ college or university Intended to promote wellness and develop life long skills Can serve the local community through special memberships or facility rentals Campus recreation gains thousands of new participants every year & loses thousands as well Participation can have a significant impact
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Yes to Campus Love If you are a university president‚ will you ban campus love in your college? For me‚ I will not. Some people may be still sticking to the stereotype that campus love is a bitter fruit which may lead to pains and hurt. However‚ the reality is that college students are mature enough to start to learn love and‚ instead of simply forbidding it and resting easy‚ colleges should help them with it. First of all‚ college students need to learn to love and colleges should offer
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Individual Case Report on Bank of America and the Chinese Credit Card Market Introduction & Problems Identification With its double-digit growth in revenue and net income in 2005‚ and successful merger with MBNA Corporation (MBNA) on January 1‚ 2006‚ Bank of America Corporation (BAC) has become the largest credit card issuer in the United States in terms of credit card balances. However‚ strong competitors in the American credit card market such as JP Morgan Chase and Citigroup have pushed BAC
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sports they play. In contrast‚ the college athlete has everything to lose and nothing to gain when he or she takes the risk of playing at the collegiate level. The many controversies between whether or not college athletes should be paid for their participation in sports have increased excessively over the past few years. The amount of effort
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