_________________________________________________________________________________________ Case Write-Up : CREATIVE ADVERTISING: SUNDAY COMMUNICATION LIMITED 1 2 3 The graph shows that for 1998 - 1999‚ Sunday had a substantial growth in market‚ mainly attributing to its view of MNP as an opportunity to lure subscribers away from competitors through Creative Advertising The graph shows that for 1998 - 2005‚ Sunday had spent less year on year on promotional activities‚ but could sustain increasing revenue
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better customer support‚ diversification of services. Cost of investment on 3G services is also high. 2. Since Sunday is already a popular brand because of its wacky marketing strategy‚ focusing on providing innovative and better services to the customer will be an added advantage. 3. There is a fierce competition in the market‚ innovation in the services is one thing that keep Sunday ahead of others Action Plan 1. Devise various customized plans ‚corporate plan‚ youth plan‚ STD‚ roaming‚ night
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Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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internet‚ calling is the fastest way to contact someone immediately‚ and it allows for instant responding. In our society‚ these means of communication have also become easier to use than standard mailing. * The disadvantage in telecommunications and internet communications is that because it has become so common in our society‚ using these forms of communications may not feel as special and meaningful. When someone sends a letter‚ it feels more personal and thoughtful‚ like the person took time
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Functions of Management Paper Prepare a 700-1‚050-word paper in which you E In your paper‚ include an explanation of how each function relates to your own organization. Be sure to cite at least two sources in your paper. Be sure to properly cite your references. If you used an electronic source‚ include the URL. If you used a printed source please attach a copy of the data to your paper. These assignments are due in Week One. Managing a business can be very challenging‚ properly trained staff
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Does aggressive advertising work? Is it necessary for a product to sell? A lot of people think that the best way to sell a product is to be aggressive‚ with aggressive advertising we refer to the type of advertising that it’s main focus is to just tell people about the competition’s flaws and doesn ’t focus much on the product it’s selling. Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?‚ isn’t advertising suppose to be about
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Mark333; Marketing Communications & Advertising Study Notes Autumn Session Advertising:- a paid‚ mediated form of communication from an identifiable source‚ designed to persuade the receiver to take some action‚ now or in the future Roles of Advertising * Communication & Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand
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COM306D Communication Research Assignment 1 Unique number: 385697 Semester 2 Student number: 41783751 TASK 5.10 I‚ the undersigned‚ hereby declare that this is my own and personal work‚ except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/4/2013 regarding technical and presentation requirements‚ referencing techniques and plagiarism. Signature: Signed
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