National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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1. The most likely cause of Bado’s hypocalcemia is chronic hypoparathyroidism which is secondary to a thyroidectomy. Hypoparathyroidism may be due to a failure to respond to vitamin D or a deficiency of it or a failure to respond to PTH. With the removal of Bongo’s thyroid‚ that is what caused his low levels of blood plasma Calcium level to be where it was when it was tested. 2. a. Hypocalcemia decreases the concentration of calcium outside of cell which increases the cells excitability and lowers
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Revolution had sought greater equalisation between classes‚ the rule of law and the end of secular and religious privilege. The focus should be on the period from 1799 to 1915 and there is no need for long narratives of the period from 1789 as long as answers can put Napoleon into context. Napoleon maintained that he was the son of the Revolution and his Code incorporated some measures that ensured the rule of law. He encouraged promotion by merit rather than by birth. He confirmed the changes to property
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CPI Case Bob Marsh a pharmacy manager takes a job with Cooper Pharmaceuticals and has an illustrious 12 year career with them. Throughout his career and especially towards the end Bob was conflicted with doing what was best for his customers and satisfying management. Every year management would do performance evaluations measuring how the salesman’s sales volume was and how his/her relationship improved with the physicians they try to sell to. Bob was always hitting or exceeding quota and had
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Introduction New Balance has experienced a rapid increase in growth within the last few years in the market for running shoes and has become one of the most innovative and customer oriented shoe companies in the world. Sales increased by almost 361% from 1974 to 1976 and has been accompanied by moving the production facility to Boston in order to keep up with the rising demand and to increase production. New Balance’s innovations provide excellent heel and forefoot cushioning and availability in
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Question 1 1. How is the neurotransmitter acetylcholine inactivated at the parasympathetic terminal receptor site? Answer A. The the enzyme catechol O-methtransferase (COMT) B. By the reuptake process C. By the enzyme cholinesterase D. By the enzyme monoamine oxidase E. By the enzyme nicotinase 1 points Question 2 1. You adminster an inhaled bronchodilator that is known to have adrenergic side effects on the heart. What clnical sign should you watch for in
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Question1 The Project Scope Management Plan manages all of the following EXCEPT: | Resource requirement updates | | | Process of Verify Scope | | | Process to develop Work Breakdown Structure | | Question2 According to PMBOK®‚ which of the following is an important output of the Define Scope Process? | Project Scope Statement | | Question3 The Project Scope will be broadly described early in the project‚ and made more explicit and detailed as the project team develops
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interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years‚ the development of technology‚ especially IT and telecommunication
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Global Wine War 2009: New World versus Old Case 1 Synopsis: Please provide a brief synopsis of the case. Discussion Questions: 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? By the Christian era‚ wine became part of the liturgical services and monasteries planted vines and builtwineries and the European
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Power and Politics: Questions and Answers University of Phoenix Organizational Behavior and Group Dynamics MGT/307 Dorothy Cummings October 29‚ 2011 Power and Politics: Questions and Answers Very often power and politics are considered to be essential elements in the development of an organization‚ and although both are separate entities‚ power and politics are necessary for an organization to effectively manage its operations. Because power and politics play such a mitigating role in the
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