very easy‚ but if I had to choose one‚ it would have to be pasta. The reason being is that pasta can be dressed up in so many different types of sauces and there are many different types of noodles. I also like the fact that pasta is such an old type of food but is still loved by everyone. There are stories that say that Marco Polo brought pasta back when returning from one of his journeys to China‚ but in fact that is not the case. Pasta was already around during the years of Polo. The Arab invasion
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Previously‚ Nestle entered the refrigerated food market with Contadina Pasta and Sauces‚ which was very successful due to the market research performed. The company invested heavily in distribution to develop products with low spoilage rates. Moreover‚ Nestle maintained a long-term focus and made strategic investments to ensure its position as one of the world’s premier food companies. As a result‚ they became the market leader in refrigerated pasta and sauces but realized they needed other new product
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Dakota Growers Pasta Competitive and Industry Analysis By The Management Team College of Business Administration and Public Policy In partial fulfillment of the requirements of Strategic Management Seminar Instructor: March 23‚ 2005 MEMORANDUM TO: Dakota Growers Pasta FROM: SUBJECT: Competitive and Industry Analysis DATE: March 23‚ 2005 Management ’s success is determined by building an understanding of the firm ’s industry and matching its strategy to changing conditions and competitive
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consuming. Further compounding the problem in the Nestle case‚ is the fact that only past or loyal Contadina customers where surveyed. This segment of people is more likely to be favorably biased toward the product and will skew the results because they already believe in the brand and its products. Conducting the test in this fashion would not necessarily gauge the marketability to non-Contadina customer. Another complication comes from the likelihood that people who are given free samples are
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Marketing Management | Nestlé refrigerated foods: Contadina pasta & pizza | Case analysis | Ahmed MAJT18/11/2010 | Executive Summary In a growing ethnic food category‚ NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover‚ NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning
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awareness & extension—the product is in the same ethnic food group as its pasta & sauce product‚ and could damage this product if it is a bad product. Nestle should bring the Pizza Kit concept to market and position it as a high quality‚ reasonably priced alternative to both the takeout/delivered and frozen pizza segments. The Pizza Kit concept registered a high probability of buying similar to that of Nestle’s successful pasta & sauce product‚ and the refrigerated pizza market is not currently serviced
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Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle Refrigerated Food Company (NRFC) product Contadina pasta and sauces‚ NRFC was thinking to grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated “Contadina became the market leader in refrigerated pasta and sauces‚ but to continue our rapid growth‚ we need other new product opportunities” NRFC had established certain guideline steps that might help them a
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Q1.1 Although NRFC believe estimation of pizza sales could base on Contadina pasta’s 24% market-penetration rate‚ more conservative calculation should take different ranges of penetration rate into consideration. By choosing three possible penetration rates of 5%. 15% and 25%‚ the estimated results are demonstrated in Exhibit 1. In all three scenarios‚ kit only concept will not make up to company’s expectation. For kit and topping concept‚ only if penetration rate reach to 15%‚ launch decision could
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Q1 Pasta Purchased Lambert’s Pasta & Cheese Challenge – Needed to identify a brand name; Found Contadina through focus groups and finalized upon Contadina Fresh Performed BASES I study to assess the current level of awareness and usage of fresh pasta and sauces. NRFC wanted to estimate first year trial volume‚ simulate total year 1 sales volume and understand likely effects of alternate positioning. BASES study forecasted market data such as trial rate‚ repeat purchase‚ transaction size and
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Harvard Business School 9-694-046 Rev.JuneU‚ 1994 Barilla SpA (A) Giorgio Maggiali was becoming increasingly frustrated. As director of Logistics for the world’s largest pasta producer‚ Barilla SpA1‚ he was acutely aware of the growing burden that demand fluctuations imposed on the cornpany’s manufacturing and distribution system. Since his appointment in 1988 as Director of Logistics‚ he had been trying to make headway on an innovative idea proposed by Brando Vitali‚ who had served as Barilla’s
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