The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply
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Advertising appeals 1) informative/rational appeal 2) Emotional appeal 3) Transformational appeal 4) Combination appeal 5) Reminder appeal 6) Teaser appeal 7) Straight sell factual appeal 8) Scientific technical evidence 9) Demonstration 10) Comparison 11) Testimonial 12) Slice of life 13) Animation 14) Personality 15) Fantasy 16) Dramatization 17) Humor 18) Combinations • Rational Appeal: These are those advertisements in which customer ask before purchasing vehicle‚ why
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Case 13 - Does cheating in golf predict cheating in business? 1) This case reports one of the worst problems of the society during the last decades - cheating. Nowadays you can find it anywhere‚ in business‚ in sports‚ everywhere if you can get an advantage of using it. This case describes a very interesting comparison between the ethical behaviour of business executives in a golf field and in their job. As everybody knows‚ golf works many times as a business sport‚ a golf field is a place where
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Appeals Process August 23‚ 2012 An appeal is the process in which a appellant is looking for a review and possibly a reversal of a lower court’s decision. An appeal can be filed by either side of the case and if granted‚ the appellate court is the next step. There are some cases that automatically get an appeal. Those cases would be a death penalty case or life in prison. There are three types of appeals. The direct appeal‚ also known as an appeal of right‚ happens when the penalty for
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quickly pass the appeal to the get keeper‚ he looks it up and down‚ annoyed that I interrupted his conference with the donut. He is a judge about to determine my future. I look at him full of hope and optimism‚ the gate keeper returns my appeal with one of the biggest grins I’ve ever seen‚ I look at the appeal ready to see Approved written across the page in big‚ franklin font. At first I think my eyes deceive me but reality soon hits me and my heart sinks as I see the big bold letters spell Denied
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were convinced and went with what he said. 2. What examples of appeals to emotion did Brutus use? What examples did Antony use? Who handled the appeal to emotion better? Explain your answer. Brutus used brotherly speech and affection to win people over as his appeal to emotion . Antony comes in dramatically o the pulpit with Caesar’s dead body to with the mobs sympathy and addressed the crowd as "friends" . Antony handled the appeal to emotion better because you could feel the emotion in his speech
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October 26‚ 2014 Appeal Process Paper When any defendant is found guilty‚ of any charge‚ is entitled to an appeal to at least one level of appellate court (Meyer‚ J Grant‚ D. 2003). An appeal is when a defendant has already been found guilty in court‚ and they decide to take it to a higher court in order to change the ruling (Meyer‚ J Grant‚ D. 2003). Basically it is a process that takes place‚ because the defendant and their attorney do not feel that the verdict given was accurate and that could
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How to Use A Dictionary The University of Alabama Center for Academic Success 124 Osband 348-5175 A dictionary will give you the following information about a word: 1. How to spell the word and its special plural form 2. Whether or not the word is capitalized or abbreviated 3. How to break the word into syllables 4. How to pronounce the word 5. The part of speech of a word 6. Different meanings that the word has‚ as well as synonyms (same meaning) and antonyms (opposite
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Darmonique Francois Jessica Hylton English III 21 April 2014 Love and Infatuation In a relationship its whether you’re feeling is love or just infatuation. Love and infatuation are both emotions that a person feels for someone. Love can start out strong and end even stronger. Infatuation is like you feel you love that person but really on the inside it isn’t love you are feeling. Love and infatuation are dealt with a lot of emotion and affection. People often get confused when using these words
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Financial Aid Office: “Invest in a human Soul who known it may be a diamond in the rough” stated by our beloved Founder Dr. Mary McLeod Bethune. My name is (insert name)‚ a (insert classification) majoring in (insert major)‚ the purpose of this letter is for reconsideration of Financial Aid eligibility and to also continue on and becoming an Alumni of this PRESTIGOUS Institution. The actions I displayed this past semester were very careless and it has reflected onto my grades and I take full
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