Online Assignment Submission Birmingham Business School Student ID Number: 1212254 Programme Of Study: Bsc(Hons) Business Management Module: E-marketing Assignment Title: E-marketing Individual Assessment Date and Time of Submission: 27th Feb 2013 11:45 PM Singapore Time Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online. Before submission‚ please ensure that your name does not appear anywhere on your work‚
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The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy‚ Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client
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A marketing manager had the duty of overseeing all marketing‚ advertising‚ and promotional activities‚ as well as staff. They are also the people who create marketing strategies and meet organizational objectives. A must for the job is being able to evaluate customer research‚ the conditions of the market‚ the competitor’s data and must be able to change and implement a marketing plan. A marketing manager‚ overall‚ is the leader of the business’s marketing organization. All the jobs performed by
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Marketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television‚ when we go to the grocery store‚ and even at our jobs. When I think about marketing‚ I think about all of my favorite restaurants‚ places to go‚ favorite clothing brands‚ and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing‚ I think of all of the companies that produce my favorite things. Marketing campaigns are those people
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time my sincere thanks to PROF. BHAVESH VANPARIA to guide me throughout my Marketing Project. EXECUTIVE SUMMARY In this Marketing project I have tried to apply the concepts of marketing on any product and my product was Cadbury. Considering the importance of understanding the marketing concepts in deep and which helps in future development as in marketing profile and also with the application of concepts we come to know about the position
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Table of Contents Page(s) 1. Introduction 2 2. External Marketing Communication 2 3. Market Segmentation and Target Markets 2-4 4. Marketing Communication Strategies &Objectives 4-5 5. Corporate Social Responsibility 5-7 6. Effectives of Marketing Objectives 7-8 7. Recommendation 8 8. References 8-9 Introduction: Telefonica O2 UK Limited (previously called Cellnet Limited and branded as O2) is the second largest
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purposal of this analysis is to double the sales in both the consumer and commercial markets within the next year. We’re going to devide the analysis in two parts : consumer product and commercial product. 1. Consumer products According to the Marketing Director consumer products research‚ our targets are mostly a femal homeowners‚ between 29 and 59 with an income from $75K to $150K. And‚ our mains competitors are rented carpet steam cleaners‚ Kleen Floor Spray ’n Vac and Kleen Floor Spot Cleaner
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SEARCH FOR OPPORTUNITIES CAN BEGIN BY UNDERSTANDING MARKETS Find breakthrough Opportunities The marketing strategy planning process involves careful evaluation of the market opportunities available before narrowing down to focus on the most attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates‚ a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new‚ breakthrough
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4 2.2 Phase 1-3: New Product Development Process 5 3.0 Market Analysis 7 4.0 Phase 4: Development 9 4.1 Full Product Protocol Statement 9 4.2 Design and Development 11 4.2.1 Technical Tasks 11 4.2.2 Marketing Tasks 11 4.3 Product and Market Testing 12 4.3.1 Recommendations 13 5.0 Phase 5: Launch and Commercialisation 14 6.0 Reference List 17 Alcopop tax increased drink sales: distillers 17 7.0 Appendices 18
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[pic] Case # 2: FIT Fruit and Vegetable Wash In Partial Fulfillment of the Requirements in Marketing Management 1st Term (SY 2013-2014) Submitted to: Dr. Antonio V. Concepcion Submitted by: GROUP 2 Jason Ayala Vanessa Espino Almira Garcia Neil Alvin Hiteroza Katrina Pineda Marie Anna Tomas June 19‚ 2013 I. Background A. FIT Fruit and Vegetable Wash Fit Fruit and Vegetable Wash is made from 100% natural resources and found in everyday food such as baking soda‚ citric acid and grapefruit
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