Coco Chanel 1883-1971 * Born in Saumur‚ France * Was raised in an orphanage where she learned how to sew * During her brief career as a singer she performed at clubs where she was nicknamed “Coco” * Around the age of 20 she became involved with Etienne Balsan who helped her start he business in Paris * 1910 opened her first shop selling hats * She later added stores in Deauville and Biarritz and began making clothes. * Her first taste of clothing success came from
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chanel Gabrielle Bonheur Chanel is revolutionary she changed the way people saw fashion. No other designer has been able to give so much back to society‚ her work is no doubt part of the liberation of woman. Coco Chanel was the first designer to think out of the box‚ she created unique ideas to make fashion more comfortable for woman. For example her little black dress‚ famous suit are few examples of her many creations. Coco is very unforgettable she is‚ legendary couture designer. She has
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Coco Chanel‚ an icon in the world of fashion‚ was the first women to create clothing for women that is both attractive and useful. Chanel was one of the first women to run a large‚ successful business in the fashion industry. Today‚ it’s hard to imagine the controversy Chanel stirred up simply by making women’s clothing beautiful‚ comfortable and practical. Chanel understood that women wanted a sense of style and professionalism in their fashion. The clothes she created changed the way women looked
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Fashion Leader‚ Nazi Informant‚ Compulsive Liar: Coco Chanel (1918-1945) Agent F-7124‚ code name: Westminster. To those of you who were not involved with German Military Intelligence during World War II‚ you may know Agent F-7124 as Coco Chanel. Chanel has been one of the top names in high end fashion for almost one hundred years but the woman behind the brand has a shocking past that would make any customer think twice before a purchase. Chanel herself once said during the German Occupation of
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History of the Chanel Brand The success of Chanel as one of the leading luxury brands in the world could be traced back to the humble beginnings of its namesake’s founder‚ Gabrielle “Coco” Chanel. She had revolutionized fashion and had literally liberated women from restrictive clothing and ostentatious accessories through introducing a whole new look that she had started from her own sense of style and freedom. Her designs have greatly appealed to several women from high societies in all ages
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Comparison of Chanel No.5 Magazine Advertisement in 1959 and 2004 “What do I wear in bed? Chanel N°5‚ of course.”Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance‚ it is hard not to mention Chanel N°5‚ due to its uniqueness‚ longevity and popularity‚ it is associated by others with women‚ famous and not famous‚ who have worn it in different eras over its decades. Chanel N°5 is the first perfume launched by CoCo Chanel in 19202‚ it is not only one of the world’s top
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themselves‚ including their fragrances. But then couturier Gabrielle “Coco” Chanel broke the rules by revolutionizing and democratizing fashion in its various forms—from clothing to accessories‚ including perfume. The Chanel No. 5 Juice “I want to give women…a scent that smells like a woman‚ not like a flower‚” Chanel said. In 1921‚ Coco commissioned Russian perfumer Ernest Beaux to create what would become the ultimate Chanel masterpiece and greatest classic perfume of all time—an abstract floral
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AND POSITIONING OF CHANEL SUBMITTED BY ANUSHA IYENGAR FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. NEELA RADHAKRISHNA SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE NERUL‚ NAVI MUMBAI – 400706 ACADEMIC YEAR 2012-13 DECLARATION I‚ ANUSHA IYENGAR‚ studying in T.Y.B.M.S‚ of SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE‚ NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING OF CHANEL in the year 2012-13
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the first words which come to mind‚ when thinking of Chanel. We as a group decided to choose Chanel as our subject‚ because of several reasons and questions that came to our mind. We strive to find out what the image of this brand is like today (classical‚ dusty or modern)‚ and what Chanel has been doing to constantly promote the image of the label? It is commonly known that Chanel‚ impersonated by its famous female founder and designer Coco Chanel‚ has over time evolved into being a huge fashion empire
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different.” –Coco Chanel Thesis Statement: The designs created by Gabrielle “Coco” Chanel inspired an entirely new concept to women’s fashion by simplifying women’s clothing while still making it fashionable. I. Gabrielle “Coco” Chanel spent all her life denying her humble beginnings. A. Chanel was born an illegitimate child. 1. Chanel’s mother and father were not married when Chanel was born. 2. Chanel’s parents were not married until Chanel was fifteen months
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