And although the polo shirt and its little crocodile remained the ambassador product‚ Lacoste was surfing on several universes‚ including club‚ sportswear and sport. Today‚ the brand comprises eight product families: clothes (65% of turnover)‚ perfumes‚ shoes‚ glasses‚ watches‚ belts‚ house clothes and bags. If we had to retrace simply the whole diversification of the brand‚ we could give some key dates as following. Actually‚ they represent the brand emancipation: 1936-1939: Progressive and
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08 Fall Rituals: Strategic Marketing Plan Exporting Rituals to India Table of Contents 1 Introduction 4 1.1 Background 4 1.2 Problem statement 4 1.3 Main research question 5 1.4 Sub questions 5 1.5 Missions and Goals 5 2 (Current) External analysis 6 2.1 Market Analysis 6 2.1.1 Total market 6 2.1.2 Market segmentation 7 2.1.3 Target group 7 2.1.4 Customer characteristics and behavior 7 2.1.5 Positioning 7 2.2 Environmental / Trend Analysis 7
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global markets. High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status‚ badge value‚ or a desire to feel part of the in-crowd‚ come people buy Versace for its plaid‚ Mercedes for its Hood‚ Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles‚ cosmetics and beauty‚ watches‚ consumer electronics go‚ a majority of a affluent consumers rate the brand as very important
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make 2009 better than 2008. Arlmont Associates‚ the Flare Fragrances’ consulting group suggested that several strategic options can offer the greatest potential for growth. First‚ increase efforts in the drug store channel and second‚ introduce new perfume brand. In the analysis‚ Flare Fragrance has two options whether the can proceed either one or proceed both as long as the company can deliver at least $7.5 million incremental revenue in 2009 and reverse the declining sales trend. If the strategy
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News Release: Luxury Retail Market Overview - Middle East Chalhoub Group in partnership with Fondazione Altagamma Milan‚ 16th May 2011 Overview The Gulf Area was the discussion topic in the conference organized in May 2011 by Fondazione Altagamma and Chalhoub Group. C-level management from various organizations debated the nature and stage of luxury retail in the Middle East region. Key speakers and panelists included: • Gabriella Scarpa - Chairman‚ Acqua di Parma • Patrick Chalhoub - CO-CEO
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(Oct.‚ 2005)‚ pp. 689-706 F. Vance‚ Jonathan‚ The War behind the Wire: The Battle to Escape from a German Prison Camp‚ Journal of Contemporary History‚ Vol. 28‚ No. 4 (Oct.‚ 1993)‚ pp. 675-693 Escape from Colditz‚ Episodes 1-3‚ Windfall Films for Chanel 4‚ 2000 http://www.colditzcastle.net/ http://en.academic.ru/dic.nsf/enwiki/790950 http://www.worldlingo.com/ma/enwiki/en/Michael_Sinclair_(British_Army_officer) http://www.pegasusarchive.org/pow/pOf_4C.htm http://uktv.co.uk/yesterday/item/aid/595034
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1.0 OVERVIEW OF THE CASE Overall‚ this case illustrates how the former Burberry Chief Executive Director (CEO)‚ Rose Marie Bravo who stepped in as CEO in 1997‚ has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand after
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people of Samoa to know‚ practise and live their culture. To achieve this‚ a two-week vocational skills training started this week. The training is teaching skills in weaving‚ sinnet binding (afa)‚and navigation. Year 10 and 11 students from Chanel College‚ Maluafou College‚ Papauta College‚ Pesega College‚Laumua o Punaoa College and St Joseph’s College are taking part. While the vocational skills training has been run for 12 years‚ it’s the first time sinnet binding and navigation has
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Salvador Dali Salvador Dali was born on May 11‚ 1904 in a small town called Figueres in Spain near the Pyrenees Mountains. This town was also near the French border in the principality of Catalonia. Dali was from a rich family and his parents built his first studio for him when he was only a young boy. He spent his summers in Cadaques where his studio was and he lived most of his adult life in an extraordinary villa near Port Lligat. When Dali was just a young man when he went to the Royal
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Kate Moss. What comes to mind when you hear that name? Supermodel‚ Drug Taker‚ style-icon‚ mum‚ actor‚ singer or a walking billboard of what you will see every teenager around the world wearing the next week? As a matter of fact she comes under all those things. Katherine Moss born on the 16th of January‚ 1974 was the English teenager who was discovered at the age of 14 by the founder of an exclusive modeling agency in New York. Sarah Doukas as she is called spotted Moss at the JFK Airport in
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