CHAPTER IV THEORETICAL BASE A. Marketing 1. Marketing definition a. According to Philip Kotler and Kevin Lone Keller‚ marketing is a societal process by which individuals and group obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. (Philip Kotler and Kevin Lone Keller‚ Marketing Management‚ 12th e) b. According to American Marketing Association‚ marketing is a process of planning and implementing
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Identify the three major sociological theoretical paradigms. For each‚ what are its core questions? Which one do you relate to best? How can you use this particular paradigm to explain your decision to attend college? What research method would you use‚ and how‚ to explore why adult students choose to return to college. 1. Structural-Functional Paradigm-Functionalist paradigm describes the elements in society that create social stability for the greatest number of people. This paradigm‚ like the
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Medication Errors and Amount of Sleep to Day Shift Nurses‚ Night Shift Nurses and Graveyard Shift Nurses Medication Error Amount of Sleep Day Shift Nurses Night Shift Nurses Graveyard Shift Nurses Medication Error – any preventable event that may cause or lead to inappropriate medication use or patient harm while the medication is in the control of the health care professional (Hughes‚ R. and Blegen‚ M.) Amount of Sleep – quality and quantity of sleep Day Shift Nurses – nurses working 8 hours‚ established
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ENTR 3140 - Entrepreneurial Marketing Course Presentation CRN 31778 Section S10 Fall 2012 Classroom: Fir 118 Time: Mondays 4:00pm - 6:50pm Contents: Instructor Information:! Course Description! Prerequisites:! Co-requisites:! Course Objectives! Learning Activities! Requirements! Transferability ! Required Text & Materials! Class Preparation/Attendance/Participation! Assignment Standards & Professionalism! Examinations - Mid-Term & Quizzes! Use of email! Use of phones/tablets/Recording
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In this essay‚ my objective is to demonstrate my understanding of the theoretical concepts and techniques used in hypnotic inductions and to discuss my reasons for believing that it is best that an induction is personalised as well as the reasons why they may not always be the best strategy. Research shows that words make up 7% of our communication‚ tone and volume make up 38% and our body language make up 55%. In order to practice hypnosis‚ an individual’s eyes are closed and the aim is to
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Fatigue‚ and Recovery Between Shifts One of the most prominent aspects of nurses’ lives that are detrimentally impacted by working 12-hour shifts is their sleep. Research shows that extended work schedules and sustained shift work‚ such as that seen in 12-hour shifts‚ can interfere with nurses’ abilities to achieve adequate sleep by reducing the number of hours for physical and cognitive recovery and the number of hours that can be devoted to sleeping between shifts (Geiger-Brown et al.‚ 2011; Geiger-Brown
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Theoretical Framework In the Theory of Fingerprint Verification of A.J. Zeelenberg‚ 1993 the skin on inside of a finger is covered with pattern of ridges and valleys. Already centuries ago it was studied whether these patterns are different among individuals. Indeed every person is believed to have unique fingerprints. This makes fingerprints suitable for verification of the identity of their owner. Although some fingerprint recognition systems do the comparison on the basis of actual recognition
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Social Psychology Week 6 Writing Assignment 1: Question 1 of 1: | | | Theoretical Perspectives on Gender Introduction: A local college is organizing a seminar on gender bias in the workplace. You have been invited to the seminar as a guest lecturer. You have been specifically requested to deliver a lecture on the different perspectives of gender‚ including biology‚ socialization‚ and social roles. Task: Prepare an outline for the lecture‚ including notes on different perspectives
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Moland Organizational Change Readiness Many researchers have endeavored to define readiness for organizational change and have resulted in the development of processes aimed at guiding change. Organizational change can range from simple to complex shifts in the way of work. Some changes can be departmental‚ procedural‚ or an entire company modification. Change leaders must consider many aspects of the organization before restructuring can take place. It is natural for an organization to
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Managerial Economics Final Project Fajwa’s Apparel Outlets Iqra Fayyaz (10223004) Malik Usman Khan (10223001) Sufyan Adil (10223024) Jabbar Ahmed(10223006) Mohd. Salman (08110104) Instructor: Dr. Tasneem Akhtar GIFT Business School GIFT University ACKNOWLEDGMENT In the name of ALLHA ALMIGHITY the lord of the world who has bestowed us with abilities and blessed with knowledge so that we can make best of opportunities provide to us. First of all we are indebted toward ALLHA ALMIGHTY
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