customers or other data source. Carrefour marketers use geographic segmentation because they know where to sell their product to increase advertising and sales effect. For example‚ there are different numbers of population among each state in Malaysia then Selangor state consist of most highest population with 51026000 peoples. Therefore‚ Carrefour should put more attention in Selangor state as the geographic in Selangor is stronger compare than other state. Carrefour outlet at Selangor state are Subang
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several substitutes such as cruises‚ rail‚ bus‚ and car. However‚ the archipelago geographical structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate; high capital requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines
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RESPONSIBILITY FOR UNIT CHOICE Students are advised that‚ while the course advisers will endeavour to give every possible assistance and advice concerning unit choice‚ the onus is on students to ensure that units selected meet degree regulations and requirements. This is not the faculty’s responsibility and the faculty takes no responsibility for error in unit selection. For more details on responsibilities‚ students must refer to the education policy and become familiar with the section on responsibilities
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Carrefour is one of the largest hypermarket chains that exist around the globe. It originated in France‚ Marcel Fournier‚ Denis Defforey and Jacques Defforey was the creators of Carrefour. Carrefour is the pioneer retailer in Europe and the second one around the world. This hypermarket has been expanding around Europe. It also spread elsewhere through its partners and franchisees‚ such as the stores that exist in Egypt. Entering Carrefour store means that you’ll get to experience top quality products
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Global Marketing Strategy Carrefour is one of the hypermarket that offers a wild range of products such as grocery product‚ clothing‚ consumer goods and household appliances besides these commodity products‚ It is able to satisfy all of the customers’ need in only one trip. On the other hands‚ Carrefour offers some healthy product such as organic products for health-conscious customers. In its operation‚ Carrefour adhere to the concept of “fresh quality product at discounted price and direct from
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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org/whatwedo/Documents/economics/Volcanic-Ash-Plume-May2010.pdf IATA (2010b). ‘Traffic and capacity Analysis’‚ IATA. Retrieved from: http://www.iata.org/whatwedo/economics/Pages/traffic_analysis.aspx Malaysia Airlines (2006). ‘The MAS Way: Business Turnaround Plan’‚ Malaysia Airlines. Retrieved from: http://www.malaysiaairlines.com/uploads/en/downloads/common/BusinessTurnaroundPlan(BTP1).pdf Poon‚ T. S.‚ & Waring P. (2010)‚ ‘The lowest of low cost carriers: the case of AirAsia’‚ The International Journal of Human Resource Management
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service. There is also a brief description of the background of the AirAsia to explain the main activities carried out by this company. The competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation’s competitive advantage in the industry. Further analysis using the Ansoff Matrix‚ lends evidence to the successful growth of the organization. The study concludes by adopting the balance scorecard framework to evaluate
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in which power manifests itself in Southeast Asia? Illustrate your answer with at least 3 examples. The concept of power is one that has existed in Southeast Asia for a long period of time. Unlike that of the Western regions‚ where power is more of a concept and is intangible‚ power in Southeast Asia is more concrete and real. Power is defined as the possession of control or command over others (Dictionary.com‚ n.d.) In the context of Southeast Asia‚ power is gained through control of powerful
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