CRUISE SHIP A cruise ship or cruise liner is a (usually very large) passenger ship used for pleasure voyages‚ where the voyage itself and the ship ’s amenities are part of the experience‚ as well as the different destinations along the way. Transportation is not the prime purpose‚ as cruise ships operate mostly on routes that return passengers to their originating port‚ so the ports of call are usually in a specified region of a continent. In contrast‚ dedicated transport oriented ocean liners
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Specific Purpose: To inform the audience of what a cruise vacation is like. Attention getter: Have you been on a vacation where it was just you and the sea. Where you can have access to endless buffets around the clock? Where you can see different places in a short amount of time? Thesis Statement: Taking a cruise vacation is an exciting way to travel. Overview: There are so many different things you can do on a cruise ship. You can relax by the pool‚ do different activities‚ dress up for shows
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|Cruise line: |Target market’s |Benefits offered (differentiation): | |Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun‚ relaxed | |Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting | |Lines |
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Discount Cruises - Save Your Cash - Book Brilliant! Going for a cruise vacation is an extraordinary choice as you can anticipate a stunning time. Not at all like customary vacations‚ has a cruise trip guaranteed a totally unprecedented affair that you are sure to savor for whatever remains of your life. The uplifting news is that few cruise lines are putting forth discount that offer an entire scope of intriguing exercises and administrations on board a noteworthy boat. It is helpful and simple
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Executive Officer‚ Subsidiary Officer Executive Carnival Corporation & plc. Highest authority in firm also keeps the company close to its roots and initial vision. (S) 2. Operating Committee: Formulates business strategy and helps to formulate corporate strategy and functional strategy by committing resources to sustainable high quality services and products (S) 3. Functional Departments: Are the effective arms at the front and are the first lines of offense to capitalize on strengths while
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Inhalt Introduction ................................................................................................................................................................................ 3 Expert Introduction ................................................................................................................................................................. 3 Konrad Beikircher ..................................................................................................
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Introduction: Cruise ship industry are viewed as travel for pleasure in the sea. They defined “cruise ships” not only as transportation but also as trip for pleasure in the sea. As Cooper‚ Fletcher‚ Gilbert and Wanhill (1993) stated‚ “Cruising is more a leisure product than a mode of sea transportation.” The cruise ship industry is increasingly being popular as floating resorts Dowling (2006). This floating resort has bars‚ restaurant‚ entertainment spot‚ sports facilities‚ shopping centers‚ and
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Carnival in Rio de Janeiro is a world famous festival held before Lent every year and considered the biggest carnival in the world with two million people per day on the streets. The first festivals of Rio date back to 1723. Samba schools A Samba school parades in the Sambadrome in the 2004 Carnival. The typical Rio carnival parade is filled with revelers‚ floats and adornments from numerous samba school which are located in Rio (more than 200 approximately‚ divided into 5 leagues/ divisions)
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He is very happy. He stops and looks at his map. ’I can go to the Notting Hill Carnival and I can see some interesting places from the bus too‚’ he thinks. Jake is sitting on a red London bus behind a big family. The children are standing at the windows. They are looking for famous places. ’Look! There’s Madame Tussaud’s! Can we go there?’ ’Not today‚’ their mother answers. ’We’re going to the carnival.’ ’They’re going to Notting Hill too‚’ Jake thinks. 2 It is a hot afternoon
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