Cabo san viejo – rewarding loyalty? Cabo san viejo is currently facing a problem of increasing competition and customer retention. To solve this‚ there is a dilemma of adopting a loyalty program or not. However our mission is only to meet competition and increase sales and not to resort to loyalty programs. We considered the following factors before deciding against choosing a loyalty rewarding program. facts In a survey‚ of 2500 Americans nearly 50% of the loyalty program members said that
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The characteristics for the Cabo San Viego’s customer base are they are mostly female‚ wealthy‚ and older in age. Accommodations and services could be over $600 so more wealthy people were coming and woman are more self conscience of their body image‚ which Cabo strives to improve. Cabo wants to prove that their resort could make someone live a better and healthier life and tried to target anyone that wanted that as a goal. The customer base is pretty healthy with a lot of return customers‚ but
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Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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CABO SAN VIEJO: REWARDING LOYALTY - Ankita Singh CONSTRUCTING CUSTOMER LOYALTY PROGRAM: We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows: STEP 1: PRESENT SITUATION ANALYSIS & GAP ANALYSIS Before we suggest a customer rewards or loyalty program‚ it is important to understand what is the company’s long term vision‚ For whom this program is to be implemented i.e. who are the company’s best customers‚ what are their needs and expectations‚ the
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Harvard Business Case Cabo San Viejo: Rewarding Loyalty 1. What are the characteristics of Cabo San Viejo‘s customer base? In general the customer base in summer differs slightly from the one rest of the year due to reductions in price to maintain optimum occupancy levels. 70% to 80% of the guest are female‚ affluent and middle-aged. 82% of the guests base have a household income of over $150K‚ however‚ in winter the percentage of guests with HHI > 150K drops to 59%. Palm Springs summer
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Possible Products to use Sandvox is a website and blog creation tool. The end-user does not need to have any knowledge of web languages in order to effectively use the product. The features of Sandvox include: Easy and flexible website creation Pre-designed templates bundled with the download An iLife media browser Drag and drop support for media files Blogging Podcasting One-click publishing to most webservers after some initial setup. Direct one-click publishing
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Case Study Summary 1. What are du Pont ’s competitive advantages in the TiO2 market as of 1972? How permanent or defensible are they? What must du Pont do to retain its competitive advantages in the future? 2. Given the forecasts provided in the case‚ estimate the expected incremental free cash flows associated with du Pont ’s growth strategy and maintain strategy for the TiO2 market. How much risk and uncertainty surround these future cash flows? Which strategy looks most attractive?
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The time I went to cabo San Lucas Mexico There once was a time that I went to cabo San Lucas Mexico with my family. The reason that this trip was so special too was because I got to spend a whole week with my grandparents‚ aunts and uncles and most importantly my parents. When we first got we went to are rooms and put are thing down then went right down to the pool. I can still remember the way the pool look and felt because I got cut on one of the tiles in the pool. One there reasons I liked
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water and‚ more recently‚ generation of electricity. Contemporary electricity-generating versions are referred to as wind turbines. In the context of our country‚ where we continually suffer from load shedding‚ windmill sounds like a creative solution. Although the idea of setting up windmills here is a new idea‚ the concept is lot older. We have the “Kaptai Dam” in “Karnafuli” where we use the force of water to produce electricity which is based on the same principle.
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with poor economic situation. They won’t be able to afford to feed themselves‚ not to mention the ones having more than 2 children. The possible solution that could be done is firstly a birth control of not having more than 2 children. This could reduce the amount of food and water used to feed an extra child and save more money for other necessities. Other solution is desalination in order to obtain clean water‚ this may be used for a more developed and industrialized regions. Many have also practice
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