1. List the broad product market: Lip care products 2. What homogenous products can be found in the broad product market? Lip balm‚ lip gloss‚ lipstick‚ petroleum jelly‚ lipstain‚ lip plumper 3. Name the homogenous product market: Lip Balm 4. Market description: Industry Statistics: • Skin care industry sales in 2007 for the US were 8059.2 million‚ with a growth rate of 3.1 percent from 2006. • The skin care industry has had a compounded annual growth rate of 3.6% from 2002-2007
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Burt’s Bees Honey Lip Balm How many people use Burt’s Bees Honey Lip Balm on a daily basis? That question may never be answered. However what everyone does know is that lip balm is one effective way to prevent lips from getting chapped. It keeps lips from hardening and cracking. By simply applying the lip balm once or twice a day‚ lips can stay healthy and natural for three hundred sixty five days a year. Not only is lip balm a good protecting for lips‚ every time it is applied‚ the person’s lips
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Stability evaluation of organic Lip Balm Alessandra Ribeiro Fernandes‚ Michelli Ferrera Dario‚ Claudinéia Aparecida Sales de Oliveira Pinto‚ Telma Mary Kaneko‚ André Rolim Baby‚ Maria Valéria Robles Velasco* Department of Pharmacy‚ Faculty of Pharmaceutical Sciences‚ University of São Paulo Rising global demand for natural products whose production is harmless to the environment has stimulated the development of natural cosmetics and‚ within this category‚ organics (95% organic raw materials)
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1. Does Burt’s Bees’ pricing strategy truly differentiate it form the competition? (Armstrong & Kolter‚ 2013) Burt’s Bees’ pricing strategy does differentiate themselves from the competition. With them using 99% majority of natural resources‚ that sets them away from the competition already. (Armstrong & Kolter‚ 2013) But with the high pricing marketing strategy they propose‚ it creates a higher level of quality into the consumer’s eyes. Having both of these attributes to there products
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A while back in 2007‚ Burts Bee’s was bought out by Clorox for $913 million. In buying Burts Bee’s Clorox is promising to go green. This was Clorox’s start in buying out other green companies to help them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the original owners of Burt’s Bees had a huge fall out that began in the late 1990’s which has been going on ever since. (1) The reason that Clorox was willing to pay almost $1 Billion for Burts Bee’s because they see a
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Lip balm addiction: myth or fact? Becca Dargatz Staff Writer Lip balm addiction can start off very innocently‚ one morning you wake up only to find out your lips are a little chapped. You make your way into the bathroom‚ searching through a drawer until you find a tube of lip balm and carelessly apply it to your lips. Sounds okay right? For some people‚ it is not a huge problem. You simply apply it when needed‚ and put it away until you need it again. The other people however‚ who find
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differentiate it from the competition? Yes‚ Burt’s Bees pricing strategy does differentiate themselves from the competition. With them using 99% majority of natural resources‚ that sets them apart from the competition already. Although‚ with high pricing marketing strategy they propose‚ it creates higher level of quality into the consumer’s eye. Having both of these attributes to their products‚ it is differentiated form the competition. 2. Has Burt’s Bees executed value-based pricing‚ cost-based pricing
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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NIKE-HUMAN RIGHTS VIOLATION. 1. Brief about the case Nike from the start has used outsourcing as its strategy. It outsources labour to developing countries to exploit cheap labour and maximize profits. But this has given rise to sweatshops in Asia especially in South-East Asia (Indonesia‚ Malaysia etc.) 2. Type of company activity where human rights has been violated Nike has been blamed for the following things:- Inadequate wages Working hours Safety hazards Withheld passports of foreign
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selection of Marketing All marketing strategy is built on STP - Segmentation‚ Targeting and Position. A company discovers different needs and groups in the marketplace‚ targets those needs and groups that it can satisfy in a superior way‚ and then positions its offering so that the target market recognizes the company’s distinctive offering and image (Kotler and Keller‚ 2006). a) Segmentation‚ Targeting and Positioning - Segmentation A market segment consists of a group of customers who share
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