The Jet Engine and the Revolution in Leisure Air Travel‚ 1960-1975 Peter Lyth Air transport for European tourists got off to a shaky start in the late 1920s. 1 But it was to be thirty years before leisure air travel was to appeal to anyone but the rich and adventurous. High cost‚ fear of flying and the absence of toilets in early airliners (an unfortunate combination) were the main deterrents; the unpressurized aircraft of the inter-war years were noisy‚ slow and not especially comfortable
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has been more or less volatile than the market itself. In our assignment we have worked on five companies ITC‚ Dabur‚HUL‚ Nestle‚ and Britannia and calculated Rate of Return(%)‚ Standard Deviation and Beta value. Result of calculation is below:- PERIOD RATE OF RETURN(%) HUL ITC DABUR BRITANNIA NESTLE NSE(STOCK) Boom period (2003-2008)* Recession (2008-2009)* Recovery(may 2009 onwards)* Expected rate of return(%)
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players in the form of FritoLay India with brands such as Lays‚ Kurkure etc and ITC with its Bingo! brand. There are also brands like Haldirams‚ Balaji etc as well. Britannia‚ another big player has also extended its presence in the segment with its product 50:50 Chutkule. Neeraj Chandra‚ vice-president‚ sales and marketing‚ Britannia said there is a positive outlook for the snacks segment‚ "Snacks are a large part of Indian consumption and the organised market is clocking double digit growth over
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| CASE STUDY | BRITANIA | | | | | Makeover of Britannia "Our markets are poised for exciting times. As a successful organisation‚ we must not only keep pace with consumer expectation‚ but also anticipate them. Our new identity is to lay the base to project our future as a successful ’food’ company‚ a company that provides high quality and tasty‚ yet healthy foods and beverages"-
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(Original source: http://www.guardian.co.uk/politics/2009/mar/29/cool-britannia-g20-blair-brown/print) Stryker McGuire The Observer‚ Sunday 29 March 2009 This time I’ve come to bury Cool Britannia American journalist Stryker McGuire wrote the magazine article that initiated the ’Cool Britannia’ phenomenon in 1996. Back then‚ the City was the engine of our prosperity‚ British music‚ nightlife‚ art and fashion were the best in the world‚ and a young‚ dynamic Tony Blair was about to topple the Tories
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INTRODUCTION Consumers are responsible factor for the sales of any product or services.So‚ when a new product is launched in the market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words‚ the various reasons which govern and finally force the customer to go for that particular product and services.So‚ Consumer
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Prince of Wales‚ but was never formally invested with it due of the Civil War that broke out violently in 1642 (BioChannel). During the Civil War‚ he had rendered valuable assistance to his fathers’ side by hiding in all the oak trees he could find (Britannia). He was twelve years old when the Civil war broke out between the Royalist who supported the monarchy and the Parliamentarians who were led by Oliver Cromwell (BioChannel). The country became a virtual dictatorship led by Cromwell a puritan who
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Gujarat Co-operative Milk Marketing Federation (GCMMF) DATA COLLECTION PLAN: • GCMMF’s Aspiration : o Chairman’s speech at 37th AGM held on 21st June 2011: ▪ Growth opportunity at the expense of unorganised sector which is around 80% of total milk market. ▪ By further enhancing and streamlining our supply-chain network‚ effective deployment of technology including information technology and safeguarding interests of our farmers. ▪ Focus on expanding category
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INTRODUCTION & HISTORY Amul was formed in 1946‚ a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means “AMULYA” (suggested by a quality control expert in Anand). This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”. Amul has spurred the white revolution of India‚
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clear leader in the segment. For the year ended October 31‚ 2013‚ ITC’s cream biscuitmarket share stands at around 25% in value‚ according to industry sources who quoted all-India Nielsen numbers . The market share numbers for Parle Products and Britannia for the same period were under 20% In July 2003‚ ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then‚ Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome
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