Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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The Ghost in the Shell Imagine a world where your mind could be transfer to another body‚ the possibilities that comprehending how the human mind works and tampering with it. Now what does that mean for us as science reaches a point where we can altered the very things that we use to define ourselves‚ whether it be our body or its memories. In Oshii’s film The Ghost in the Shell we follow the character of Major Motoko Kusanagi in a futuristic cyberpunk Japan. In Kusanagi’s world we enter a society
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I. Introduction 3 II. What is petroleum? 3-4 III. Source Rock: 4-7 a. Formation of Petroleum in the Source Rocks b. Types of source rocks c. Migration of petroleum 4. Reservoir: 7-11 1. Formation of the Reservoir 2. Types of Reservoir 3. Its main properties 4. The relation between
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My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
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The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully
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Equity is defined as the sentencing principle that similar crimes and similar criminals should be treated alike. (Frank Schmalleger‚ 2007)Equity in sentencing has been an issue for quite a while. It has sparked heated discussions in the U.S. Congress‚ as well as arguments among community members. Supporters of equity in sentencing try to inspire changes to our current legislation‚ and its opponents are attempting to abolish it in its entirety. The Federal Drug Abuse Act of 1986 created the guidelines
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to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions. Answer: (d) Difficulty: (3) Knowledge: (F) Page: 350 3. Even though other combination alternatives can be devised‚ companies generally can
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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faced by Royal Dutch Shell Oil Company involving their monumental proposed investment into their Nigerian operations. When global companies experience extreme criticism such as Shell‚ they are usually tasked with identifying optimum solutions to reverse the negativity. In addition to assessing the challenges‚ this analysis provides some potential strategies that can be implemented to resolve the issues within this case. Problem Statement Royal Dutch Shell Oil Company proposed to
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INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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