EXECUTIVE SUMMARY: This project is about VITAMIN WATER. It covers the core concepts that are involved in the production‚ development and implementation of this product. Taking an initiative and launching a new product for the local market‚ this concept involves giving a new era to the mineral water. This report guides about the product attributes‚ boosting its phases to penetrate through target market identification and segmentation‚ planning for market positioning‚ effective pricing strategy‚ how
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colloquium “Charity Water‚” by Cubby Graham. In this colloquium‚ Graham talked about 800 million people who didn’t have access to clean‚ safe drinking water. Diseases such as e. Coli‚ Salmonella typhi‚ and schistosoma were found in the water that they were drinking from. They shared the same water with the animals as well. People were also battling with leaches stuck in their throat from drinking the water. Graham talked about this one little girl from India that kept vomiting the water she was drinking
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Watsons water (A) Product attribute‚ Customer needs and Buying Process Buying process can be differentiated into 4 stages: –Need identification -water is important for human body since about 70% of human body is made by water. - eg. Someone needs to drink water after doing exercise in order to recover his/her body. –and evaluation -Customers usually compare one water product with another brand’s water product before make a final decision. -they typically think about the price‚ quality‚ and taste
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Bottled Water and the Environment There is no doubt bottled water serves many reasonable purposes including for travel‚ as an alternative to the other options offered at places such as sporting events‚ and for emergencies. Many people have begun to see bottled water as better alternative to tap water and causing the amount of consumption and production to increase. “According to Lauria ’s bottled water association‚ in 1990‚ 2.2 billion total gallons of bottled water were sold worldwide. In 2007
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video “The Story of Bottled Water‚” she argues about how bottled water is harmful for the environment‚ and how they take our money for something that isn’t worth it. She also shows us how bottled water companies use three strategies to convince us to buy bottled water. The three strategies that companies use are; “scaring us‚ seducing us and misleading us” (5). In Leonard’s video‚ she wants to help her audience understand why they should avoid bottled water and use tap water by explaining the harmful
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Introduction I. Through a show of hands how many of you drink one water bottle a day? II. The use of bottled water is harmful for both humans and the environment due to false judgment‚ high cost and the pollution it causes. III. For my topic I have done plenty of research from highly credible health sources such as Food and Water Watch and conducted an in depth audience analysis in class. I also came across informative and educational videos on YouTube where I learned plenty of information
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BOTTLED WATER – A REPORT 1. INTRODUCTION: The global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extract from the ground‚ slap a label on and sell at competitive prices. Examples of these companies includes: Aquafina (Pepsi)‚ Dasani (Coke)‚ Perrier (Nestle)‚ Evian‚ and Fiji Water among hundreds of others. Many countries have become very oriented toward bottled water. According to
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University of Western Sydney College Research report DRINKING WATER HABITS CONTENT Abstract…………………………………………………………………………….3 Introduction ………………………………………………………………………..4 Methodology……………………………………………………………………….6 Results……………………………………………………………………………...7 Discussion…………………………………………………………………………11 References…………………………………………………………………………13 Appendices………………………………………………………………………...14 Abstract Drinking water is a necessary activity for human’s life. The aim of this research was to
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Why are water bottles harmful? Bottled water wastes fossil fuels to transport and produce. Bottled water production in the United States used the energy of 32 and 54 million barrels of oil to make and transport plastic water bottles in 2007. 80% of bottled water isn’t recycled. Bottling and shipping water is the least energy efficient way to transport water that is used Chemical and physical properties of plastic water bottles Chemical properties: combustible‚ soluble Physical properties: High
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FIJI Water: Corporate Social Responsibility and Green Washing Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers‚ in this circumstance water‚ they are compelled to give back as much as they take away. The issue companies have to deal with is whether
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