Type: Public On the web: http://www.southwest.com Employees: 34‚901 Employee growth: 0.5% Southwest Airlines will fly any plane‚ as long as it’s a Boeing 737‚ and let passengers sit anywhere they like‚ as long as they get there first. Sticking with what has worked‚ Southwest has expanded its low-cost‚ no-frills‚ no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines‚ Southwest still stands as an inspiration for
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increase for UPS? 3. How have FedEx and UPS performed since the early 1990s? Which firm is doing better? Also‚ prepare to describe how EVA is estimated‚ and its strengths and weaknesses as a measure of performance. CASE 2: THE BOEING 7E7 QUESTIONS: 1. Why is Boeing contemplating the launch of the 7E7 project? Is this a good time to do so? 2. Should Boeing’s Board approve the 7E7? 3. How would we know if the 7E7 project will create value? 4. Examine the details of how to estimate the WACC
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1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the
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Table of Contents Abstract 3 Situation Analysis 3 Strengths‚ Weaknesses‚ Threats‚ and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how
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Assignment Industry: Aeronautics Company: Snecma (FRA). Aerospace engines manufacturer. Implementation market: United States of America [pic] Table of contents Table of contents 3 1) Industry analysis (1000-1200 words) 4 a. Definition of the industry 4 b. Market trends in the last three years 5 c. Economic structure (pure competition‚ oligopoly‚ monopoly) 8 d. Basic business models (differentiation strategies‚ cost-leadership strategies‚ and
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airline alliance. It operates variants of a single aircraft type‚ all from the Boeing 737 Next Generation family‚ and its subsidiary WestJet Encore also operates the Bombardier Q400. The airline’s headquarters is located adjacent to the Calgary International Airport‚ and its largest hub‚ in terms of daily departures‚ is Toronto Pearson International Airport. (Wikipedia) As of August 29‚ 2013‚ it operated a fleet of 103 Boeing Next-Generation 737-600‚ 737-700 and 737-800 aircraft. Both the 737-700 and
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airplane as a whole. FAA AD 872121-08 mandated inspection of lap splices at fuselage stringer 4. This AD did not recognize the risk of failing to mandate inspections of all lap splices‚ and only mandated inspections of the known unsafe condition. Boeing Alert Service Bulletin 737-53A1039 proposed inspection of all 737 lap joints ––Service Bulletin was NOT mandated as an AD. Secondly‚ there was a lack of knowledge and experience in the area of corrosion detection and prevention. The maintenance crew
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managing cost that the company has lose its money. A new management team is brought in to sort it out and re-launch as a “low fares or no frills” airline‚ closely modelling the Southwest Airlines model in the U.S. And in 1994‚ Ryanair bought its first Boeing 737 aircraft which carried over 1.5 million passengers. In 1995‚ Ryanair is the biggest passenger carrier on Dublin-London route‚ the largest Irish airline on every route being operate and carried 2.25 million passengers in the year (Harrison‚ 2002)
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deck extends along the entire length of the fuselage‚ with a width equivalent to a wide-body aircraft. This allows for an A380-800’s cabin with 478 square metres (5‚145.1 sq ft) of floor space; 49% more floor space than the next-largest airliner‚ the Boeing 747-400 with 321 square metres (3‚455.2 sq ft)‚ and provides seating for 525 people in a typical three-classconfiguration or up to 853 people in all-economy class configurations. The A380-800 has a design range of 15‚400 kilometres (8‚300 nmi; 9‚600 mi)
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1950: Northwest Orient Airlines Flight 2501 Northwest Orient Airlines Flight 2501 is likely resting at the bottom of Lake Michigan‚ but good luck finding it. Divers 60 years ago turned up light debris‚ upholstery and a few body parts‚ but they were never able to locate the plane’s wreckage following what was‚ at the time‚ the deadliest commercial airliner accident in American history. Fifty-five passengers and three crewmembers are believed to have died aboard the DC-4 propliner as it traveled from
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