Blue Nile Case Analysis Overview Founded in 1999‚ Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry were you choose the diamond and they will set it in your favorite earring‚ pendant‚ or ring design. Every order is shipped free‚ guaranteed and returnable within 30 days‚ so you can be sure you made the
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Blue Nile Case 1. Blue Nile’s Strategy for success in the marketplace is to increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue
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The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures‚ weights‚ and the overall scores. |Competitive Strength |Importance Weight |Tiffany & Co |LVMH |Signet Group |Blue Nile | |Measure |
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Tiffany & Co. Transaction and Economic Exposure Tiffany & Co. Facing Exchange Rate Risks SI S Following Tiffany & Co. Japan’s new retailing agreement with Mitsukoshi Ltd. in July 1993‚ TiffanyJapan was now faced with both new opportunities and risks. With greater control over retail sales in its Japanese operations‚ Tiffany looked forward to long-run improvement in its performance in Japan despite continuing weak local economic conditions. However‚ Tiffany was now also faced with
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Tiffany & Co. is a world famous retailer‚ designer‚ manufacturer‚ and distributor of luxury fine jewelry. It was founded in New York City in 1837 by Charles Lewis Tiffany and John Young. In 1979‚ the company sold to Avon Cosmetics who change the market strategy form luxury jewelry to less expensive items in next few year. Until 1984‚ the company sold to a group of investors‚ it had reinstate the exclusivity and luxury again. Now‚ it has been growing to one of the top luxury goods and jewelry retailers
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1837 Charles Lewis Tiffany and John F. Young opened Tiffany & Young‚ with $1‚000 in backing from Tiffany’s father. This store was located on Broadway and was opposite of Manhattan’s City Hall Park. The first store sold stationery and a variety of "fancy goods‚" including costume jewelry. Unlike other stores of the time‚ Tiffany featured plainly marked prices that were strictly enforced to‚ sparing the customer the usual practice of haggling with the owner or sales man. Tiffany also departed from
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Tiffany http://www.bdc.ca/Resources%20Manager/study_2013/consumer_trends_BDC_report.pdf http://www.sbctc.ctc.edu/docs/education/workforce/environmental_scanning_trend_doc.pdf http://prezi.com/aneu_hnhouba/copy-of-copy-of-tiffany-and-co-product-presentation-the-glamazons/ http://investor.tiffany.com/overview.cfm http://investor.tiffany.com/overview.cfm http://wenku.baidu.com/link?url=wlVOIXzaSB9Q1IMEXFiySIW5RAPYvXHJQg8lnr9R44zgLgFkSZLeTtxZA3Y33qWaUBdeZSniV53Gx5wN4H4y6GVhjBy1A1VLSm9bDm66U63
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TIFFANY & CO. ® Introduction Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years‚ Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany‚ as well as serving as trade names. Through its subsidiaries‚ the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®‚ as well as the TIFFANY BLUE
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I. Introduction The Tiffany & Company is introducing a new product line by the name of Tiffany ’s Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles
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How Blue Nile Inc. is Changing the Jewelry Industry Blue Nile is a true e-commerce (EC) which in 1999 launches an online marketplace where sells certified diamonds and fine jewelry at lower than retails prices. Their products must be stored‚ shipped and physically delivered‚ therefore‚ one or more of the commerce processes (product‚ process‚ and delivery) takes place offline and they could be classified as a partial e-commerce. Blue Nile is an e-marketplace owned and operated by the company itself
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