Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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(“Research In Motion‚” 2003). RIM became a household name as market leader in the manufacturing pagers. However‚ the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both‚ the Smartphone and Tablet world. The purpose of this case study
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founders and is headquartered in Waterloo‚ Canada. The company is listed on the NASDAQ stock exchange‚ USA. and Toronto Stock Exchange‚ Canada Best known as the developer of the BlackBerry smartphone and tablet. Also offers Enterprise and Government Network related services in the form of BlackBerry Enterprise Servers. They are the middleware software packages by Research In Motion (RIM). This software connects the enterprise network for redirecting email‚ documents‚ contacts etc.
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the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola
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RIM – Research In Motion STRENGTHS Application Development: I couldn’t find much on this‚ please research on this. Brand Image: BlackBerry remains a favorite among professionals and corporate users. Email‚ calendar management‚ messaging‚ durability‚ battery life and security are the areas where BlackBerry stands out Better Hardware: Superior physical keyboards - it allows users to type without looking at the phone because of the QWERTY keypad. It is durable enough to stand up repeated
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to BlackBerry users. Operations: As part of the RIM culture‚ it is imperative that we promote our products in ways that are consistent with our brand’s reputation for integrity‚ reliability and expertise. We will market our products and services based on their unique characteristics‚ innovation and quality. Using this operation strategy globally‚ RIM has managed to launch a long array of products under the brand name “Blackberry” which include Blackberry Curve‚ Blackberry Torch‚ Blackberry Bold
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money for users thus resulting in high profit to the hotel and better services to the customers. General Terms Mobile Application‚ Online Hotel Reservations‚ Smart phone‚ Keywords Hotels‚ Reservation‚ Rooms‚ Advertisement‚ Smart phone‚ Blackberry‚ 1. INTRODUCTION It is no wonder that booking hotel rooms can now be done in a more convenient way today. If a certain traveler is planning to visit a foreign place‚ it would be hard for them if he/she does not have a hotel or residence to
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Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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Course : BEPC-1 Nowadays‚ many people uses Blackberry and its application Blackberry Messenger. According to the press release‚ from RIM (Research In Motion)‚ the manufacturer of Blackberry‚ during DEVCON 2010‚ RIM at that point had 28 million users on BBM. We can assume that the number have already gotten higher now. What is Blackberry Messenger (BBM)? In general‚ BBM is a proprietary Internet-based instant messenger application include on Blackberry (BB) devices that allows messaging between BB
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wireless e-mail. 1997: RIM goes public and is listed on the Toronto Stock Exchange. 1999: RIM introduces the BlackBerry personal digital assistant (PDA); Lazardis and a RIM coworker receive an Academy Award for technical achievement. 2000: The popular BlackBerry is named Product of the Year by InfoWorld; RIM launches its Wireless Handheld product line. 2002: RIM introduces the BlackBerry 5810‚ which incorporates cell phone service.” With the advent of RIM’s BlackBerry’s email service this let
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