JOHN R. WELLS GALEN DANSKIN Best Buy in Crisis Introduction At the end of fiscal 2012‚ Best Buy found itself in an increasingly challenging situation. Although it could still claim to be the world’s largest consumer electronics retailer with $50.7 billion in revenues‚ growth for the year‚ at 0.9% was anemic. Meanwhile‚ Amazon’s sales in Best Buy’s categories were growing at more than 50% p.a. and its total sales‚ at $48 billion‚ were approaching those of Best Buy. Operating profits were also disappointing
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Best Buy’s failure in China is another example of a slow‚ arrogant major international player that didn’t understand China. Their own explanation of why they failed: “China’s demand for low prices without regard for service‚” is clearly a lame excuse. By Fang Yu‚ China Entrepreneur magazine Best Buy shut down their nine stores in China on February 22nd‚ and within 48 hours fell into an unprecedented credibility crisis. Customers rushed to Best Buy stores on hearing the news and were locked
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operated nine stores. Best Buy opened its first superstore in 1983 in Minnesota‚ signifying the commitment that Dick Schulze‚ the owner‚ had to discounted‚ value products. Sales grew steadily from 240 million in 1987 to 50.7 billion. However‚ Net income in 2012 was a loss of 1.2 billion. An assessment of the current market presence‚ financial trends and the overall demographic trends in the region is done to analyze the situation and to provide feasible alternatives. Best Buy should use the formula
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11‚ 2009 Best Buy Case Analysis Executive Summary Best Buy Co.‚ Inc. has been in operations since 1966‚ they are based out of Minneapolis MN. They have continues to grow steadily over time through innovations. They have become customer-driven by enhancing customer enjoyment of technology. They operate over 940 retail stores across the United States and Canada. The first store in Mexico just opened up in 2009 and they are presently looking into Turkey in the near future. Best Buys current marketing
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Best Buy History Best Buy Inc was founded in 1966 as an audio specialty store called Sound of Music established by Schulze and a partner. They opened their first store in St. Paul‚ Minnesota as an attempt to capture the car stereo retail market. It opened two additional stores and had an initial yearly income of $173‚000. Four years later Schulze bought out his partner and proceeded to expand his retail chain. The company would continue to grow over the next few years‚ hitting the one
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Best Buy 1. How was competition changing in the consumer electronics retailing industry in 2004? Why was it necessary for Brad Anderson to consider a radical concept change for Best Buy? With the fast development of Technology‚ the market for electronics retailing was increasing fast during 1998-2004. And electronics-only retailers like Best Buy and Cirtuit City‚ experienced a stiffer and broader competition during that period. It was necessary for Brad Anderson to consider a radical concept
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Situation Analysis 4 a. Company 4 i. History 4 ii. Best Buy Today 7 iii. Best Buy’s New Leadership 8 iv. Organizational Structure 10 b. Best Buy’s Industry 18 c. Best Buy’s SWOT Analysis 19 i. Porter’s Five Forces 20 d. Capabilities and Processes 22 3. Customers 23 4. Products and Services 27 5. Industry Context 30 6. Best Buy Competitors 32 a. S.W.O.T. Analysis of Competitors 32 i. RadioShack
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Ethical Evaluation of Best Buy In today’s society businesses are out there to make a profit. However‚ many businesses conduct their commerce trying to bend or perhaps even break the rules in order to gain an advantage in the market. Many get away with cleanly without notice and many also get caught. Those businesses that are discovered often pay multiple consequences such as a possible lawsuit. Then once their behavior is published‚ even more consequences can arise. They can even be punished
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Strengths Best Buy has been the leader in the American Market for consumer electronics. There strength lies in several sales methods‚ one being that they allow customers to browse their selection with little intrusion. Their target customer base is young adults that are tech savvy‚ and the store environment allows for general perusal with sales representative available for general inquiries. The company has sufficiently identified their targeted demographic and have positioned their marketing in
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Best Buy and the IT Development In the last decade‚ many companies have benefitted immensely from investment into Information Technology. Advantages of adopting such technology include better communication‚ greater efficiency‚ and a greater control of what goes on within a company. Best Buy is a well-known retailer of many different technological products‚ including computers and networking products such as modems. However‚ even this technology-oriented company did not begin to incorporate Information
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