Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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outlines the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful marketing strategy
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Yorktown Technologies Case Analysis By Case Recap Yorktown Technologies is a fairly new company that is marketing and introducing GloFish into the market. In 2002 Yorktown raised $500‚000 fro investors under the projection that it would have $4‚000‚000 in profits in 2004. Sadly the company only had $500‚000 in revenues and had an outstanding $620‚000 in expenses leaving the company $120‚000 in the red (Roger A. Kerin‚ 2010). Alan Blake of Yorktown Technologies is searching for what to tell
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George Washington freed America and commenced the new era of a democratic government for the United States of America. The first president‚ George Washington‚ as we know created ingenious battle strategies to defeat and ultimately destroy the bond between Britain and America‚ such as when Washington led the Continental Army to Trenton then replying back with glee to the President of the Congress “I have the pleasure of Congratulating you upon the success of an enterprise which I had formed against
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Historical Battle Analysis: Battle of Inchon‚ 1950 On 25 June 1950‚ North Korea forces launched a surprise invasion on South Korea under the command of Kim Il-sung and the North Korean People’s Army. During this time‚ the North Korean People’s Army forced through the 38th parallel and pushed through the unprepared Republic of Korea forces to the Southeast Pusan peninsula. The approximately 125 mile defensive perimeter was the point where United Nation forces withdrew to by August‚ 1950 and held
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streets of Canada‚ with little to show for on the actual battlefields of Europe. However‚ on the battlefields of Europe‚ volunteer Canadian troops had gone up and above the call of duty during their careers‚ specifically during the Battle of Vimy Ridge. During that battle‚ the Canadian Corps fought as a single unit instead of four
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costly war‚ as well as the risk of disaster as the French and Spanish were assembling an armada to invade the British Isles and seize London. The British planned to re-subjugate the rebellious colonies after dealing with their European allies. The Battle of the Chesapeake was a crucial naval
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Battle Analysis Outline 1. Define the Subject 1. Who‚ What‚ Where‚ When 2. Resources used 1. Set the Stage 1. Consider the strategic factors 1. What caused the war? 2. Who were the opponents? 3. What were their war aims? 4. What armed forces did the nations possess? 5. How well trained‚ equipped‚ and armed were they? 6. Did any social‚ political‚ economic‚ or religious factors
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Battle of Algiers Analysis Adam Mohammed 12/14/2012 Professor Gureghian Battle of Algiers Analysis The Battle of Algiers is a 1966 film that depicts the Algerian uprising against the French rule in the city of Algeria. The cause of the conflict in the film is the constant oppression felt by the Arab Algerians because of French colonialism. The injustice suffered by the native Arabs is shown in a number of ways: the living space difference between the Arabs and French‚ the difference in occupation
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paper is to analyze the Battle of Midway‚ and provide an alternate outcome based on the intelligence aspects affecting the battle both before and during. The Battle of Midway is considered one of the most decisive battles during World War II‚ and indeed one of the most pivotal naval battles of all time. It served as a turning point in the intense battle for the Pacific between United States and Japanese forces‚ tipping the scales into the Allies favor. Many today see the battle as one that should have
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