advantage to study the behavior of the existing products and hence come up with a better product. Indian car market was a monopolistic market ruled by Hindustan Motors and Premier Automobiles in 1980’s. Studying this market ‚ Maruti Udyog Ltd came up with Maruti 800 which was the first ever fuel efficient car in India which had international technology. This car became a huge success as it had all the advantages being the first mover in an untapped market. It captured around 75% of the market share
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Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit the different actors
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No. 8 24 January 2012 GLOBAL FLOWS OF FOREIGN DIRECT INVESTMENT EXCEEDING PRE-CRISIS LEVELS IN 2011‚ DESPITE TURMOIL IN THE GLOBAL ECONOMY HIGHLIGHTS Despite turmoil in the global economy‚ global foreign direct investment (FDI) inflows rose by 17 per cent in 2011‚ to US$1.5 trillion‚ surpassing their pre-crisis average‚ based on UNCTAD estimates (figure 1). Figure 1. Global FDI flows‚ average 2005 2007 and 2007 to 2011 (Billions of US dollars) 1 969 1 744 1 480 1 472 1 180 1 290 1 509 740
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[pic] [pic] An ISO 9001 : 2008 Certified [pic] Contact Us Mr. Rajesh Khanna (Director) Tokai Engineering Private Limited Address : Plot No. 123‚ Sector-6‚ I. M. T.‚ Manesar Gurgaon‚ Haryana - 122 050 (India) Phone : +(91)-(124)-4367800 Fax : +(91)-(124)-4367808 Mobile :+(91)-9215548687 Click to Call Free Send SMS / Text Message E-Mail : md@tokaiengineering.com‚ surya@tokaiengineering.com We‚ Tokai Engineering Private Limited is an ISO 9001 : 2008 certified company engaged
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Recession on India Indian companies have major outsourcing deals from the US. India’s exports to the US have also grown substantially over the years. The India economy is likely to lose between 1 to 2 percentage points in GDP growth in the next fiscal year. Indian companies with big tickets deals in the US would see their profit margins shrinking. The worries for exporters will grow as rupee strengthens further against the dollar. But experts note that the long-term prospects for India are stable
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Secondary Data Nano was ranked last among small cars of entry-level segment in terms of customer satisfaction according to a study by market research firm TNS ( ’2010 Fourwheeler Total Customer Satisfaction’ ). The best-selling model of Maruti‚ Alto topped the entry level small car category‚ followed by Omni and the Maruti 800 followed. One of the major scenarios currently is that the expectations from the bottom end cars are rising. The owners of Tata Nano expect enhancements in terms of design
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set factory in India under the name of Maruti Udyog Limited. Their first car was produced in the Manesar plant in Gargaon in 1983. The company was renamed as Maruti Suzuki India Limited (MSIL) in September 2007which reflected the total disengagement of Indian Government by the selling of its share to Indian investment companies. Suzuki Motor Corp has a holding of 54.2% of the capital. In 2010 Maruti’s production was 7‚800‚00 vehicles while the total production of vehicles in India were 2‚600‚000
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2014-2015 MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable car. Nano with its prices between
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Top 5 best selling cars in India and the need for roof box Rank Number | | Needs roof box | Rack system | No.1: Maruti Suzuki | | Yes: High | Normal roof(Available) | No.2: Maruti Wagon RSuzuki | | Yes: Medium | Rail roof(Not available) | No.3: Hyundai i-10 | | Yes: High | Normal roof (Available) | No.4: Tata Indica | | Yes: High | Normal roof(available) | | | | | Volcano Roof Box customers The table below is trying to find the current markets or future potential customers
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fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their competitor’s car‚ the Maruti Suzuki India. The Maruti had placed itself in the market has everyone’s car. Whether you are young or old‚ single or married
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