Assignment 1 Situation and SWOT Analysis Group 5 Section 201 (Hoang Vi Khanh Nguyen‚ Iris Zhou‚ Akash Multani‚ Charles Walker‚ May Chau) Introduction The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses
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INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
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production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited. During this year the company produced its three millionth vehicle. In 2008‚ Tata purchased the iconic British brands Land Rover and Jaguar (Gamble
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STUDY India is undergoing unprecedented change. It is one of the fastest-growing large economies in the world‚ with a population of around one billion people‚ with huge human and natural resources‚ and with costs that are at the very low end of the global average. India has its dominance in the IT industry with this being a base for almost all the leading IT companies in the world. India’s large English-speaking population certainly enhances it as an attractive business destination. India represents
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A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the
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A PROJECT REPORT ON “ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS” AT “JAMKASH VEHICLEADES Pvt. Ltd.” (KASHMIR) (Authorized Dealership of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO “UNIVERSITY OF PUNE” In the partial fulfilment of the requirement for the award of the degree of Master of Business Administration (MBA) Through ASM’s Institute of Business Management and Research (I.B.M.R) Chinchwad‚ Pune 411019 Jamkash
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TOWARDS E-BIKE WITH SPECIAL REFERENCE TO COIMBATORE CITY ABSTRACT The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It’s not petrol or diesel or any other fuel‚ but its electricity that have initiated a revolution in two-wheeler industry in India. Indian two-wheeler Industry has embraced the new concept of Electric Bikes and Scooters that are very popular
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Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for
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ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car‚ even into the heavy vehicle segment TATA is the only sole leader in India. TATA has created its brand value not only in India but even outside India it has created its brand by acquiring Jaguar-Land
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MAJOR RESEARCH PROJECT SYNOPSIS ON “CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS” ( INDORE CITY ) FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MBA (FULL TIME) BATCH- 2012-2014 SUBMITTED BY: GUIDE BY: Tarun kumar Sen Prof. Anita Ahuja MBA III semester IBMR‚ IPS Academy IBMR‚ IPS
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