NORTHWESTERN UNIVERSITY KELLOGG SCHOOL OF MANAGEMENT Marketing 451‚ Section 81 Marketing Channel Strategies Winter 2010 Professor Anne Coughlan Office: Leverone 482 Hours: by appointment Phone: (847)491-2719‚ fax: (847)491-2498 e-mail: a-coughlan@kellogg.northwestern.edu NATURE AND PURPOSE OF THE COURSE: This course will study the elements and management of marketing channels. For our purposes‚ any marketing channel is viewed as an interorganizational system involved with the task
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------------------------------------------------- ------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas
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I. Current Situation (roughly one page) A. Current Performance 1. ECOMERCE RETAIL INDUSTRY 2. Amazon.com‚ Inc. (NASDAQ: AMZN)‚ a Fortune 500 company based in Seattle‚ opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com‚ Inc. seeks to be Earth’s most customer-centric company‚ where customers can find and discover anything they might want to buy online‚ and endeavors to offer its customers the lowest possible prices. Currently evaluating Amazons fourth
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Ratio analysis uses a combination of financial or operating data from a company or industry to provide a basis for comparison. Every ratio in the analysis measures a distinctive association that may have an impact on another ration. An auditor use a financial or accounting ratio to evaluate the overall financial condition of a company. Current and prospective stockholders and creditors used ration analysis to gauge viability and future performance of a company. The performance of a company is usually
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Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy 4 Financial
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Audit in private and public sector * Research problem Private companies have lack of confidence‚ since they are not sure for property of financial records. Procedures and numbers of company are not reviewed regularly. Most importantly‚ internal controls are getting poorer‚ and reliability of financial statements is not attaining progress. In addition‚ errors on tax payment are influencing the yearly activity of company. All these pitfalls happen as result of ignores of annual audit. Many
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Higher Nationals Marketing Planning Presented by: rubina bumma Date: 15th September 2009 Scenario Feet First is a small shoe shop located in the North of England. The owner has recently formed a partnership with a local competitor and they plan to merge their businesses and open a larger outlet under the same name. In order to succeed the owners must review a number of processes within the organisation. Task 1 – Marketing Audits a) Discuss the
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The Coca- Cola Company Planning Memorandum Industry and Regulatory Risk Factors: Obesity/Health Concerns: There is a growing concern among consumers and public health officials about the public health consequences of obesity. This includes a large movement towards health conscious eating and drinking‚ specifically avoiding sugar-sweetened beverages. This could affect demand for some beverages and in turn affect profitability. Water scarcity: Water is the main ingredient of all products. It is
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Project Audit Summary CTC CTC has been contracted to build a 7/8 scale model of the Ansari X Gauchito Rocket. The scale model will be used to test functionality of the rocket without incurring costs of building a full size rocket. The project plan has been constructed detailing each phase of the project as well as all practiced used to implement. This Audit will be used to summarize the best practices being implemented as well as areas that need to be improved. The Audit will serve as a tool
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Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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