PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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suffered during the war‚ in 1917 British physician Charles Myers coined this reaction as Shell Shock. It was thought that shell shock was due to the result of being close to exploding shells. Today though‚ Shell shock is called Post-Traumatic Stress Disorder (PTSD). This change of name happened in 1970 after the Vietnam War. PTSD is essentially the same as Shell Shock but PTSD is a more precise than Shell Shock was. PTSD is now considered a common psychological disorder which can occur to a person after
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Culture shock is the trauma people experience when they move to a culture that differs markedly from their own. The shock of moving to a foreign country consists of five stages: honeymoon‚ crisis‚ adjustment‚ acceptance and reentry. The first stage is fascination and happiness. You see a new culture in a romantic light. Everything seems new and interesting; you want to try new food and explore places. Person feels confident and don’t see problems and difficulties. This stage usually called "honeymoon"
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overview Topic: “Cognitive Maps” Course: Knowledge Engineering Author: Marina Borovkova Group: FM.1 Saint-Petersburg 2011 Table of contents Introduction 3 Definition of Cognitive Mapping 4 History and Use of the Term 4 The Process of Cognitive Mapping 6 Different Types of Cognitive Map and Mapping Techniques 7 Cognitive mapping techniques 8 Causal mapping. 8 Semantic mapping 9 Concept mapping 10 Application of cognitive techniques and maps 11 Conclusion 13 Introduction
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new culture‚ the feeling of the culture shock. This paper also addresses the issue of whether over time there is an increasing “Europeanization” (convergence) of human resource management practices in the companies. The issue of convergence in human resource practices has important implications for human resource managers in multinationals who operate in Europe and the transferability of human resource practices. KEYWORDS: human resource practice‚ cultural shock‚ expatriate job performance‚ selection
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Culture shock story Culture shock is the personal disorientation a person may feel when experiencing an unfamiliar way of life due to immigration or a visit to a new country‚ a move between social environments‚ or simply travel to another type of life. Have you ever been in a country‚ where “no” means “yes”? Being in a country‚ with different traditions and views about life‚ can be surprising and confusing at first. Communicating with people when you are abroad‚ is one of the factors‚ that can
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“Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible
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Chapter 4 TUTORIAL FOR POSITIONING ANALYSIS Concept There are three broad concepts associated with this tutorial: Differentiation‚ Positioning‚ and Mapping. Differentiation is the creation of tangible or intangible differences on one or two key dimensions between a focal product and its main competitors. Positioning refers to the set of strategies organizations develop and implement to ensure that these differences occupy a distinct and important position in the minds of customers. Thus‚ Kentucky
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Cited: Johnson‚ Steven. The Ghost Map. New York City: Penguin Group USA Inc. ‚ 2006.
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G-Shock is a brand of watches manufactured by Casio‚ known for its resistance to shocks (e.g. hard knocks and strong vibrations). They were‚ and continue to be‚ designed primarily for sports‚ military‚ and outdoor adventure oriented activity; for example‚ practically all G-Shocks have some kind of stopwatch feature‚ countdown timer‚ light and water resistance. Recent models have become more luxury and design oriented as well as becoming very popular among youth. The first G-Shock was the DW-5000C
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