Estee Lauder Companies‚ Inc. _ 2008 Introduction: Estée Lauder founded this Company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today‚ more than 60 years later‚ that simple notion has literally changed the face of the beauty business. The Estee Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care‚ makeup‚ fragrance and hair care products. The Company’s products are sold in over 130 countries
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Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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Weakness For Estee Lauder 1. Decline in Estee Lauder and Clinique Brands Sales in the quarter rose 7.1 percent to $1.7 billion. Makeup and skin care sales increased in the quarter‚ but the company said there was weakness in sales of its core brands‚ and in the domestic market. Estee Lauder and Clinique are their largest brands. Worldwide‚ sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal ’07 to facilitate growth in the U.S. and build on
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1.1 COMPANY HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation
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Estee Lauder Companies‚ Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946‚ this technologically advanced‚ innovative company has gained a worldwide reputation for elegance‚ luxury and superior quality. Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚
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------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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Thanks for my partner. As a company spokesperson explained in the case‚ more of estee lauder’s growth is expected to come from expansion and awareness-building in tier-2 and tier-3 cities as tier-1 cities begin to mature. So we should learn current situation about the tier 2 and 3 cities first‚ to see what the opportunities here are. My partner has mentioned the specific classification of china’s cities‚ now I still quote this classification. 1. Firstly‚ as the case mentioned‚ three quarters of
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Introduction The Estee Lauder Group‚ a producer of prestige cosmetics‚ controls 46% of the U.S. market and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of over $8 billion in 130 countries‚ the Company hopes to double its business over the next decade. Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection of consumers. The Group’s portfolio of brands includes
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The Estee Lauder Companies Inc. Mission Founded by Estee Lauder in 1946‚ the Estee Lauder companies Inc. specialize in manufacturing top-end cosmetics‚ fragrance and hair care products. Beside famous Estee Lauder‚ its brands includes M.A.C.‚ Clinique‚ Bobbi Brown and etc. The mission of Estee Lauder is “Bringing the best to everyone we touch.” Best products‚ best people‚ best ideas are three pillars that have been hallmarks of Estee Lauder company. Founder Estee Lauder was named after its
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