American Apparel has built a fast growing empire on some of the most risqué‚ porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy‚ semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers‚ they also lead to many problems with too much nudity exposure‚ which becomes may offensive to some
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American Apparel Dov Charney is the CEO and founder of American Apparel. He was born at the Jewish General Hospital in Montreal. His dad‚ sister‚ and half sister were born there as well‚ and three of his four grandparents have died there. His father‚ Morris Charney is an architect and his mother‚ Sylvia Charney is an artist. Dov got his start in Gr. 12 at Choate Rosemary Hall where he was studying his two favourite classes ethics and American History. During
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American Apparel: Employee Turnover When our interviewees were asked the question: “Have you ever considered quitting? If so‚ for what reasons?”‚ each one of our interviewees answered yes. They each stated that they were either currently looking for a new job or have already found other jobs that better suite their needs. Employee turnover takes place when an employee willingly leaves their job and must be replaced. High employee turnover can be damaging to a company due to the fact that hiring
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A RESEARCH REPORT ON ASSESSMENT OF COMPETITION IN APPAREL RETAIL INDUSTRY IN INDIA SUBMITTED TO MR.RAKESH KUMAR JOINT DIRECTOR (ECONOMICS) SUBMITTED BY: KANIKA MA (ECONOMICS) AMITY UNIVERSITY NOIDA 1 TABLE OF CONTENTS S.NO TOPIC Disclaimer Acknowledgement Chapter-1: Retail Sector in India Introduction Size of the market Classification of Retail Industry Chapter-2: Apparel Retail industry Introduction Market size Market structure Key players Future trends and opportunities Chapter3- Foreign
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put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position). -maximum 5 key facts that summarize the case. Key Decision Maker Board of Directors (AA is a publicly traded company) Key Facts American Apparel minimized their use of outsourced labour. They localized their manufacturing activities and were known for their anti-sweatshop practices The company was also praised for their environmentally friendly practices such as using organic and recycled
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Running Head: SUCCESS OF AMERICAN APPAREL IN NEW ZEALAND Opportunity for American Apparel to Thrive in New Zealand Christina Strader Ashley Taylor Business Communication Spring‚ 2009 Prepared for Professor Tonya Riney Table of Contents Abstract3 Figure 13 Opportunity for American Apparel to Thrive in New Zealand4 Analysis of the Current U.S. Market4 Presence of the Young Adult Market4 Characteristics of the Millennial Generation 4 Expenditures of Under 25 Consumers4 Identifying
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American Apparel SWOT Analysis Marketing 304 Section 12382 Group# 5 Nancy Alonzo Yavon Irving Salvador Bustos Cory Lashinsky American Apparel is a vertically integrated clothing manufacturer‚ wholesaler‚ and retailer. AAI is best known for making basic‚ solid color T-shirts and undergarments. They have expanded into dresses‚ denim‚ bedding‚ pants‚ and accessories for men‚ women‚ children‚ babies‚ and dogs. Their long-term goal it to become the #1 destination for basic apparel –
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(Smith). He has had workers working for him that were unable to supply proper working papers (Clark.) “Legalize LA’ is a campaign started by the company (Showcase & Discover Creative Work). These are all factors that result in much criticism of American Apparel. For Dov Charney‚ walking around the office in his underwear is normal. However‚ for everyone other than Charney‚ this is abnormal behavior. According to Charney‚ he frequently drops his pants to ‘market’ his new products (Mankiewicz). Dov
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Magazines. The case of American Apparel(a clothing manufacturer): Charney squarely declares : “I’ve had relationships‚ loving relationships‚ that I’m proud of. I think it’s a First Amendment right to pursue one’s affection for another human being." And he is talking about his staff. He has admitted to having numerous love affairs with colleagues in the past. He is even known to work at office dressed in nothing other than underwear. This attitude in fact percolates to American Apparel’s culture‚ is
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Comprhensive Case "The Apparel Shopper" 1. What overall conclusions do you reach after reading this case? The information in the case gave the overall conclusion that the apparel industry is a very competitive field to get into and in order to prosper companies must find their own personal niche within the industry. A company cannot survive in the apparel industry by providing what is already available in other stores. It is important to define a target market and appeal to their needs and wants
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