"Alternative pricing strategies" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Pricing Strategies

    • 2494 Words
    • 10 Pages

    Strategies Definition Pricing is a powerful element of a small business’s marketing strategy. The pricing structure of your products and services‚ and how it relates to your competitors’ pricing strategies and the expectations of consumers‚ play an important role in creating an image for your company and establishing a specific customer base. An analysis of pricing strategy reveals that companies have a range of options in their pricing toolkit they can use to augment

    Premium Pricing Marketing

    • 2494 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Pricing Strategy

    • 3976 Words
    • 16 Pages

    com/different-types-pricing-strategy-4688.html Different Types of Pricing Strategy Pricing is one of the four elements of the marketing mix‚ along with product‚ place and promotion. Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies‚ depending on their own unique marketing goals and objectives. Premium Pricing Premium pricing strategy establishes a price

    Premium Marketing Porter generic strategies

    • 3976 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    PRICING strategy

    • 12473 Words
    • 68 Pages

    CHRISTIAN SERVICE UNIVERSITY COLLEGE DEPARTMENT OF BUSINESS STUDIES PRICING AND ITS EFFECTS ON CONSUMER BUYER BEHAVIOUR BY ISAAC OFORI MANU SHIRLEY ANNOR PRISCILLA ADJEI ERIC OFOLI ANANG MARY ABENA FORDJOUR JULY 2011 STATEMENT OF AUTHENTICITY We have read the university regulation relating to plagiarism and certify that this report is all our own work and do not contain any unacknowledged work from any other source. We also declare that we have been under supervision for this report herein

    Premium Pricing Marketing

    • 12473 Words
    • 68 Pages
    Powerful Essays
  • Better Essays

    Pricing Strategy

    • 2582 Words
    • 11 Pages

    Pricing Strategy Steps in Setting Price: Following are the steps in setting price for a product: 1. Selecting the pricing objectives; 2. Determining the consumers’ demand; 3. estimating costs; 4. Analysing the competitors’ costs‚ prices and offers; 5. Selecting a pricing method; and 6. Selecting the final price. 1. Selecting the pricing objectives: Before selecting a suitable price for a product‚ the marketer is needed to review the company’s objectives. The more clearer the company’s

    Premium Pricing Marketing

    • 2582 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Pricing Strategies

    • 480 Words
    • 2 Pages

    discount battle and promising the cost of more staples will soon drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore

    Premium Marketing Pricing

    • 480 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Pricing Strategies

    • 616 Words
    • 3 Pages

    Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices

    Premium Marketing Pricing Price

    • 616 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Pricing Strategy

    • 468 Words
    • 2 Pages

    between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005) (Kotler‚ Brown

    Premium Pricing Marketing

    • 468 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Pricing Strategy

    • 699 Words
    • 3 Pages

    Pricing Strategy To set a pricing strategy‚ there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price‚ we are able to raise the sales volume easily

    Premium Marketing Pricing

    • 699 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Pricing Strategies

    • 1131 Words
    • 5 Pages

    http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Pricing Strategies Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing Copyright 2006 – Biz/ed http://www.bized.ac.uk Penetration Pricing • Price set to ‘penetrate the market’ • ‘Low’ price to secure high volumes • Typical in mass market products – chocolate bars‚ food stuffs‚ household goods‚ etc. • Suitable for products with long anticipated life cycles

    Premium Pricing

    • 1131 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Pricing Strategies

    • 815 Words
    • 4 Pages

    Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has low price elasticity. * The product has low cross elasticity. * The demand for the product will rise. * Products have perishable distinctiveness from competitor’s product‚ assuming the product

    Premium Pricing Marketing

    • 815 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50