ALTERNATIVE MARKETING I. Introduction: TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter. II. ALTERNATIVE MARKETING PROGRAMS In developing Alternative Marketing Programs it requires creativity and imagination. Marketers seek to identify new places where a consumer’s path intersects with a brand’s presence‚ or create a new
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Alternative Sentencing We need to realize that the current approach to our penal system is failing terribly. Take a group of people‚ take away all of their possessions and privacy‚ expose them to violence‚ overcrowded cell blocks‚ and the result is a group of people intent on getting even with society rather than contributing to it. It is very expensive to house prisoners. There are several other options to deal with nonviolent offenders. Alternative sentencing is finding other ways to deal
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Alternative medicine‚ also known as a holistic approach‚ has been around since ancient times. It has a longer history of healing than many of the traditional medicines commonly prescribed and available today. Being dominated by pharmaceutical creations in the last century‚ alternative medicine is making a fast comeback these days. People are becoming increasingly aware of medical practices from different cultures. Many are frustrated with the damage that conventional medicine can do‚ its severe side
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Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition‚ however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies
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Alternate Energy What would it be like to live in the dark? Finding new forms of alternative energy has been a major concern throughout the world for the past several years. Currently‚ our main sources of energy are coal for electricity‚ and oil for transportation. Alternative energy‚ also known as renewable energy‚ is defined as energy derived from sources that do not use up natural resources or harm the environment. At the rate we are using these nonrenewable resources oil is scheduled to run
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Energy Alternatives: * Alternative energy is any energy source that is an alternative to fossil fuel. In a general sense in contemporary society‚ alternative energy is that which is produced without the undesirable consequences of the burning of fossil fuels‚ such as high carbon dioxide emissions‚ which is considered to be the major contributing factor of global warming. * This chapter discussed only a few of the possible alternatives to our current combustible energy generation system
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An investment that is not one of the three traditional asset types (stocks‚ bonds and cash). Most alternative investment assets are held by institutional investors or accredited‚ high-net-worth individuals because of their complex nature‚ limited regulations and relative lack of liquidity. Alternative investments include hedge funds‚ managed futures‚ real estate‚ commodities and derivatives contracts. Definition of ’Hedge Fund’ An aggressively managed portfolio of investments that uses advanced
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and most petrol sold in the UK contains ethanol. Ethical concerns There are ethical issues surrounding the use of biofuels. For example‚ crops that could be used to feed people are used to provide the raw materials for biofuels instead. This could cause food shortages or increases in the price of food. There are other economic issues surrounding the use of biofuels‚ including: human resources -more people are needed to produce biofuels than are needed to produce petrol and diesel increased income -
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observational activity on an article I found titled “After Death: 8 Burial Alternatives That Are Going Mainstream.” I randomly stumbled upon this article after researching eco-friendly/bio-degradable caskets and “natural” cemeteries. This article discusses eight ways a person’s body can be buried or rather handled after death that are not mainstream (ex. wood casket placed in a cement vault or cremation.) One alternative mentioned is resomation. Anderson-McQueen funeral home in St. Petersburg‚
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Haroon Saddique Alternative Punishment One alternate punishment instead of prison could be higher education. Instead of focusing on vocational programs‚ we could pick out prisoners with some type of college experience and offer them an opportunity to complete an AA/AS or BA/BS program at a local educational facility. I believe that some prisoners are ok with going to a vocational program and getting a job. But if they are not happy with the job they get‚ or the money they make‚ they might
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