HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
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enterprises also growing up and want to share this big cake. Taobao (www.taobao.com)‚ a Chinese-based company which is a leading platform for C2C personal transactions‚ was founded in 2003 by the 450 million investment from world’s best B2B company——Alibaba. Taobao is a typical example of China E-business style. Taobao paid a lot of efforts in order to China and Asia’s market dominance‚ during a lot of difficulties and challenges especially in the competition with E-bay. But some problems still exist
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e-finance has been dramatically increasing based on e-commerce. The Alibaba group can be regarded as the representative which is the one of the most successful e-finance and e-commerce organization in China. The e-finance division of Alibaba aims to build a Chinese e-finance territory according to external financial innovation based on internet platform‚ e-commerce platform and mobile network platform. In 2013‚ June 13th‚ Alibaba has launched Yu’E Bao which means “savings balance treasure”. It is
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Q1) What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in‚ and their business may be under threat. Hence Alibaba decided to go into the C2C business with Taobao to compete with eBay for the fear of eating into Alibaba business. It made sense because
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important that a veteran worker needs to be able to execute daily task with high efficiency and accuracy in their job‚ as well as provide guidance to the new employees in the organization. This group of veteran workers plays a crucial role in the organization as they set the standard of how well the new group of employees should do. Therefore‚ it is important to retain existing employees as there are indications in research that employee turnover can be very costly (Griffith and Hom 2001). The costs
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appropriate. Alibaba has advantages over eBay. Alibaba is already well known in their country. Alibaba’s Fees were not charged for online auctions. Alibaba offers free listings‚ local servers‚ and more localized features. Alibaba is using the strategy‚ Market Segmentation. They a great strategy of developing great acquisitions with other leaders in the industry such as Yahoo China. The ecommerce market in China is growing and Yahoo being a global company with influence puts Alibaba is the position
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I – Company Background Alibaba.com was founded in 1999 by Jack Ma. It has become one of the world’s largest business-to-business platforms in the world‚ with more than 56 million registered users in more than 240 countries and regions‚ linking sellers of Chinese manufactured goods to millions of wholesalers overseas. The company is about 40% owned by Yahoo. Alibaba.com has four business-to-business (B2B) marketplaces. The company’s English language international marketplace (www.alibaba
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As a result‚ a majority of the population prefers using Paytm. Being the e-commerce leader‚ Paytm received higher revenues along with various investments; some of the investors being Ratan Tata and Alibaba group. Demonetization was the straw that broke the camel’s back and forced people into using e-wallets‚ which had hardly any traction before this event. Even though such a step was taken for taking notice of illegal activities‚ tax evasion‚ etc‚ the
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Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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Website-http://www.alibaba.com/ E-model-b2b and b2c Alibaba.com is an online business-to-business trading platform for small businesses. The company was founded by Jack Ma and 17 other people in 1999‚ and now day is the flagship company of Alibaba Group. It claims it had more than 79 million registered users in more than 240 countries and regions as of March 31‚ 2012. Alibaba.com has three major business-to-business (B2B) marketplaces. The company’s English language international marketplace
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