Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure‚ enabling it to record superior profitability even in bad years such as 2002‚ when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed‚ from 2001 to 2005‚ quite possibly the worst 4 years in the
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UK constitution COMMON LAW Laws not passed by parliament (traditional laws) - Monarchy - 2012 Changed that it does not have to be the eldest son that takes the crown but eldest child regardless - Sovereignty - Royal Prerogative: the formal powers of the crown. - Traditional Rights and Freedoms: everything is permitted if it is not prohibited. STATUE OF LAW Laws passed by parliament that affect the political system • Made by Parliament. • Primary Legislation/Acts of Parliament.
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case case Continental Airlines: One Company’s Flight to Success In the last decade‚ Continental Airlines has had a spotty track record. The airline twice filed for bankruptcy‚ realized diminished performance culminating in a $613 million loss in 1994‚ and was ranked dead last in industry indicators such as on-time performance among the major carriers. During these years‚ employees at Continental had undergone several series of layoffs and withstood both wage cuts and delayed wage increases in
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Professor: Elena Vidal (EV) Moustafa Elkholy November 4th‚ 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change‚ the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest failed
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CLOE ORTIZ DE MENDIVIL 4311 - FALL 2014 Where do we find the answers? CARDOSO-HELWEGE: Chapters 1‚ 2‚ 4‚ 5‚ 6‚ 7 FRANKO: 3‚ 4‚ 5 Slides on moodle Articles on moodle Instructions: Here you have a list of questions to help you prepare for the midterm. You should know all the material included in these questions but this does not mean that all midterm questions are going to be copy paste from this list. You should be ready to answer very similar questions. Learn and understand the material
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leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization
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better: inflation or deflation? Inflation is a phenomenon of rising prices without causing change in the levels of employment and output. Deflation‚ on the other hand‚ is a phenomenon of falling prices accompanied by a fall in the levels of employment and output. Both inflation and deflation are harmful for society and have undesirable economic consequences. But when the question of a choice between the two evils of inflation and deflation arises‚ the lesser evil is to be selected. Inflation is the
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Conduct a strategic planning analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and the
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Situation Following the Deregulation in 1978‚ a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today‚ consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop‚ cross-country routes in densely populated cities‚ which‚ in a regulated environment
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